Tim Kendall of Facebook: Manages self-service ad program Anamitra Banerji of Twitter: Focused on building out revenue products Greg Isaacs of AT&T Interactive: Manages revenue products Kara Nortman of CItySearch: BD Tim Kendall of Facebook: There are about 700K FB for business pages. 5000 created per day. They have facilitated over 1 billion merchant-consumer connections […]
Local news has highest Interest, value & trust of all media yet local media ratings shrinking Overall media consumption is higher than ever but more outlets competing for attention Not enough differentiation in local content to create demand Successful media outlets operate with tight target focus and brand filters. Brands today as much about what […]
Liveblogging Matt Booth’s & Neal Polachek’s forecast for SMB/Local media spending. Enjoy: Total U.S. Local Ad Spend should grow from $136B in 2010 to $144B in 2013. Scary looking drop from $155B in 2008 to $141B in 2009. A result of the economy and shift to digital. Local Ad Spend by Medium: All mediums losing […]
OK this has nothing to do with local search but it does have something to do with your search for the perfect holiday gift. David Zelman of Half-Cocked Concepts has a knack for turning coffee table books into firearms. I am getting this for my father-in-law for Xmas and I think he is going to […]
I’ll be there this Tuesday helping Steve McStud Espinosa make sense of this thing we call “local search”. More info on Local Search Summit here. If you’re going to be at SES Chicago you should definitely stop by.
Each year I do a post on Black Monday Shopping and how to take advantage of high value seasonal searches to target shoppers in your market looking for Black Monday sales. While Black Monday queries are typically “national” in nature, there is a lot of potential to convert these queries into local sales. This strategy […]
And so I thought I put up some deep thoughts on the subject at SearchEngineLand…Are You Ready For Google Local Social Search?
My blog muse must have caught the h1m1 virus recently. So in order to appease the angry hordes of readers who await words of wisdom from on high here are a couple of very low-effort (to do and to write about) local seo ideas for you: Common misspellings can be effective for the right terms […]
In August, I published my initial findings on which Internet Yellow Pages sites (IYP’s) did the best in ranking for organic Web results for searches in the top 20 U.S. cities for the top 20 yellow pages category searches. I won’t go into the entire methodology, flaws and all, here. If you’re interested in all […]
Will be speaking on a local seo panel with all of the usual suspects on Mon afternoon. If you are at the show and want to connect ping me.