My blog muse must have caught the h1m1 virus recently. So in order to appease the angry hordes of readers who await words of wisdom from on high here are a couple of very low-effort (to do and to write about) local seo ideas for you:

  • Common misspellings can be effective for the right terms (see above).  What are the common misspellings you can rank for that can convert to business?
  • The advent of flat rate Google local search ads is going to force a lot of local search directories to start investing heavily in expanding their footprint in search.  This means developing more content (read “articles”) that can attract searches that won’t trigger local listings in a search result. Ten bucks says that every major yellow pages publisher will launch a how to plan a wedding guide and the like in the next twelve months.
  • While there is still plenty of room to grow in ranking for Web results and Maps results, mobile search is starting to drive enough usage to become the playground of creative marketers & manipulators.  For example, by uploading a photo to your Yahoo local listing you can push the listings after yours below the fold of the mobile browser (hat tip to McStud).  99% of the competition still has no clue about this stuff so go forth and make hay while the gray sun still shines.
  • Keep an eye on which sites are being used as citations on Google Maps for your category.  New sites are being added regularly and you might discover a new outlet to get your profile on before your competition.

Bloggers with hopefully something more interesting to say:

Google Maps: Will We Ever See Sunrise?

Do You Ever Link To The Competition?

Google Place Pages Show Prominent Snippets of Consumer Sentiment

LinkedIn Company Profile Tutorial

Are We Waking To A New Day With Google Maps?

SEO Followed By Website Optimization: Beat Your Competition

Google Local Listing Ads And The Death of YP Advertising

Google Plays Monopoly And Owns Every Piece on The Board

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9 Response Comments

  • chiropractic  October 19, 2009 at 5:20 pm

    I like the tip on Yahoo! local, gotta get on that one. Also, seeing citation sources changing like you mention, anybody have a comprehensive list?

  • Mike Ramsey  October 19, 2009 at 8:29 pm

    Good to have you writing again! I like the yahoo trick. Clever.

  • Andrew Shotland  October 19, 2009 at 8:34 pm

    chiro, maybe that’s one for my crack team in Bora Bora to put together.

    Thanks Mike.

  • Jim Rudnick  October 20, 2009 at 6:37 am

    great to have you “back” Andrew….and spot on post here too! love that Yahoo one!



  • Sara  October 20, 2009 at 7:09 am

    Great post, this is one of my favourite topics and close to my heart.LOL.
    I love keeping up to date on everything new so i’ll definitley be bookmarking this site.
    Keep up the great work!

  • Andrew Shotland  October 20, 2009 at 9:33 am

    You like me! You really really like me!

  • Bernie  October 26, 2009 at 5:08 am

    Hi Andrew.

    Thanks for those quick tips!

    Don’t get me wrong on this but I wouldn’t specifically misspell, even if it might convert in the end. Not sure about the corporate message…

  • Tony  October 29, 2009 at 10:29 pm

    Andrew, Thanks for the nice tip on Yahoo Local. very useful advice.

  • Danial Farooque  November 4, 2009 at 1:58 am

    I really like your tips !!