My blog muse must have caught the h1m1 virus recently. So in order to appease the angry hordes of readers who await words of wisdom from on high here are a couple of very low-effort (to do and to write about) local seo ideas for you:
- Common misspellings can be effective for the right terms (see above). What are the common misspellings you can rank for that can convert to business?
- The advent of flat rate Google local search ads is going to force a lot of local search directories to start investing heavily in expanding their footprint in search. This means developing more content (read “articles”) that can attract searches that won’t trigger local listings in a search result. Ten bucks says that every major yellow pages publisher will launch a how to plan a wedding guide and the like in the next twelve months.
- While there is still plenty of room to grow in ranking for Web results and Maps results, mobile search is starting to drive enough usage to become the playground of creative marketers & manipulators. For example, by uploading a photo to your Yahoo local listing you can push the listings after yours below the fold of the mobile browser (hat tip to McStud). 99% of the competition still has no clue about this stuff so go forth and make hay while the gray sun still shines.
- Keep an eye on which sites are being used as citations on Google Maps for your category. New sites are being added regularly and you might discover a new outlet to get your profile on before your competition.
Bloggers with hopefully something more interesting to say: