Real Time Search Ranking Factors #SMX

March 2nd, 2010

The most interesting info in the Real Time Search panel at SMX is how each of the engines looks at RTS data algorithmically and how it contributes to ranking in Web search results.  Some real-time blogging:

From BING:
Sean Suchter

The major types of data they look at in the real time search stream:

Meta Data:

  • URL referrals
  • Retweet counts

Primary Data:

  • images
  • Tweet/Blog content
New things to consider:
  • People retweeting what you said/links
  • Trust worthy peple sharing your links or tweets
  • # of people retweeting what you said in the last minute, hour, day
  • Be prepared to turn on a dime
  • Is activity around a topic going up or down
SPAM Detection
  • Real traffic looks like a densely connected mash – lots of small dots
  • SPAM campaigns like teeth marketing looks different – large globs vs. small dots – “We don’t ban people, we ban patterns”

Ivan Davtchev – here’s his presentation

  • For most queries, promoting recent content degrades relevance
  • For many queries (except hot ones), organic web ranking algorithm works just fine
Hot Queries:
  • Yahoo Timesense  - internal tool that detects spiking queries – screenshot from @mattmcgee here
  • Is this query more likely to belong to the last X minutes than to the previous X minutes, the same x minutes in the previous day – This is cool because if you can anticipate when queries typically happen for a search term, you can schedule your tweets around that time and be relevant.
How to Avoid Looking SPAMMY
  • Don’t use too many buzzing terms – OMG unotfromthehoodif Lil Wayne <3 Justin Bieber
  • Don’t abuse shortening services for SPAM links
  • Do not go overboard using Twitter #hashtags – Yahoo will eliminate your tweet from search if you use too many because it “looks bad”
  • Spammy looking tweet streams will be eliminated from search
Dylan Casey

If a term is on Google Trends they are likely showing real time results in search for that term.  In fact I just spammed his presentation by tweeting about “Toyota Sales”.  Here’s a pic (thanks @w2scott)
Real-time results include:
  • Twitter
  • MySpace
  • Google Buzz
  • News sites
The Secret Sauce:
  • Author quality
  • Probability of relevance
  • Semantics
  • Real-time URL resolution
  • Query registration (not sure what this means)
  • Query hotness
  • Query volume fluctuation
  • Topicality
What webmasters should know:
  • Pay attention to the mechanics of SEO but don’t overdo it
Interesting Info From Q&A:
It’s challenging for the engines to identify tweets by people with small follower bases as authoritative.  In other words – get a lot of followers and make sure there is a lot of activity between you and your followers.Authority tweeters don’t have to tweet as often to be heard/seen in real time results.
If you feel you have been removed from Real Time results unjustly, contact Ivan at Yahoo to get reincluded.

Tags: Bing · Google · Twitter

22 responses so far ↓

  • 1 Jason Hyman // Mar 2, 2010 at 1:07 pm

    Thanks for this info so quickly from smx Andrew. Great stuff!

  • 2 John Shehata // Mar 2, 2010 at 2:21 pm

    Great post, thanks for the info

  • 3 Clifford Bryan // Mar 2, 2010 at 2:41 pm

    Thanks Andrew for timely info. May be I can make it next time. If you find out anything about roll out let me know

  • 4 SMX West 2010 Day One Coverage // Mar 2, 2010 at 10:34 pm

    [...] Real Time Search Ranking Factors SMX, http://www.localseoguide.com [...]

  • 5 Google’s Real-Time Search Factors // Mar 2, 2010 at 11:29 pm

    [...] searc­h resu­lts. F­or the f­u­ll story c­hec­k ou­t Lo­c­al S­E­O­ G­uide­, the deta­i­ls­ o­n Go­o­gle [...]

  • 6 Steve Wiideman // Mar 3, 2010 at 1:10 am

    I’m glad one of us made it to SMX. I live-blogged several sessions from OMS/SES Forum last week. You’re my hero for capturing sessions from this week – keep it up!


  • 7 Google’s Real-Time Search Factors | Weight Watch // Mar 3, 2010 at 1:57 pm

    [...] search engines considering for ranking their real time search results. For the full story check out Local SEO Guide, the details on Google [...]

  • 8 SEO, Usability and Trust Issues Even the Best SEO Blogs Face | SEOptimise // Mar 3, 2010 at 2:43 pm

    [...] I can’t reuse it. Andrew of Local SEO Guide doesn’t let me “copy link location” either. SEOptimise has this issue as well, [...]

  • 9 Craig Mullins // Mar 3, 2010 at 6:21 pm

    Good stuff…

  • 10 Online Marketing Connect — Blog — SEO, Usability and Trust Issues Even the Best SEO Blogs Face // Mar 4, 2010 at 1:47 pm

    [...] I can’t reuse it. Andrew of Local SEO Guide doesn’t let me “copy link location” either. SEOptimise has this issue as well, [...]

  • 11 SEO, Usability and Trust Issues Even the Best SEO Blogs Face | Online Marketing Blog // Mar 5, 2010 at 12:02 am

    [...] I can’t reuse it. Andrew of Local SEO Guide doesn’t let me “copy link location” either. SEOptimise has this issue as well, [...]

  • 12 ravi // Mar 7, 2010 at 7:22 am

    your blog was quite helpful…i wanna improve my traffic status..wt to do??

  • 13 Don Kaufman // Mar 9, 2010 at 9:53 am

    Interesting comment re: advice for Google: “Pay attention to the mechanics of SEO but don’t overdo it” Wonder where the line is drawn…

  • 14 Randy // Mar 9, 2010 at 12:15 pm

    Thanks for the info. This is great stuff.

  • 15 Sophia // Mar 11, 2010 at 4:59 am

    Awesome! Thank you so much for putting this up. Nice to know what’s up with Bing even if I don’t pay that much attention to it. I’m more focused on Yahoo! and Google.

  • 16 motbones // Mar 14, 2010 at 12:03 pm

    I am just getting a chance to read this but thanks for the great update. This is excellent information.

  • 17 玩转时间标签—搜索提速时代的优化策略 | 天岸 // Mar 15, 2010 at 2:53 pm

    [...] SEO最关心的问题肯定是如何在搜索结果页面(SERP)中提高排名了。对于实时搜索来说,内容发布时间(1)是一个非常重要的影响因素。如果你正好在用户查找的时候发布,那会排在第一位,然后被后面的内容淹没掉;如果你10分钟前就发布了,那你非常可能以后被推到千里之外了,除非是非常生僻的搜索;然后公认的,包括Googler的说法,在社交网络的实时信息检索中,作者的社交网络大小和质量(2)(follower,following,Friends)对搜索结果排名影响最大,相当于传统搜索中的链接网络;然后内容的传播和引用(3)(Retweet, @, #hashtag, Share)、关键字策略(4)也很重要;先决条件是收录的问题,也就是信息流如何被搜索引擎发现并且被收录到实时搜索的内容中的问题。这对网站的知名度,更新速度和平台是否和搜索引擎合作(5)关系很大;同时,即使你使用Facebook和Twitter来传播信息,也要小心不要被当做spam然后被blacklist掉(6)。这里有在SMX(Search Marketing Expo)上各大搜索引擎对实时搜索排名影响因素的一个小小的总结。 [...]

  • 18 shaun // Mar 16, 2010 at 1:36 pm

    Does anyone know how soon the tweet updates are live on Google.

  • 19 Andrew Shotland // Mar 16, 2010 at 1:56 pm

    just tried it and it took 39 seconds

  • 20 Eric Owen // Mar 17, 2010 at 11:12 am

    Really interesting. Also find it interesting that video as content isn’t called out. Is it implied somewhere?

  • 21 rose frank // Mar 20, 2010 at 1:30 am

    bit.ly/cboqii is an online store ,which wholesales lots of brands of shoes,clothes,jeans,bags and glasses.

  • 22 Real Time Search and Local SEO | The Adventures of SEO Boy // Mar 31, 2010 at 5:18 am

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