Category: Featured

A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, “[BRAND] near me”, “[BRAND] [CITY] hours”, etc.). I told him he could save his money because the answer was almost certainly “yes”.

A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try to kick off the holiday with another sunshine and rainbows post on the labor of SEO… When we talk about what our mission statement is at…

NAP consistency is something that is often researched, however generally it’s at a small scale and often the results are anecdotal. We wanted see what citation cleanup looked like at scale, and measure the results as best we could, so we partnered with Yext for one of a kind study on what happens when you enforce citation consistency on a 1.3k+ location national brand. The tl;dr on the methodology is this: Took baseline rankings of GMB pack presence for Brand X…

It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, Apple Maps is publishing business listing data from the following companies: Blink Network ChargePoint EvGo I also have found listings for another EV Charger network, SemaConnect,…

[row][one_half] [/one_half][one_half] [/one_half][/row] Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company: Location3 MomentFeed SIM Partners Swisscom Directories Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners were in some kind of beta program to see if their data was good enough for Apple Maps. I suppose this latest…

Anybody that works with Local SEO at scale, and even those that don’t, has experienced the pain of having to wrangle True pieces of NAP information for dozens, if not hundreds or thousands, of locations. Clients usually hate checking this, and trust me, I get it. It’s really hard to be able to break data discrepancies in your own records e.g is your internal documentation correct or is the website correct? And wait a second, there is this different piece of…

Over the last few days this query has been making it’s rounds as something of a hot mystery: =** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was wasting some time on Twitter and saw this exchange: If Mike’s interested, them I’m interested. And then I took a second to think about Cyrus’…

An ecommerce site went partially https without telling us or the in-house SEO. See if you can guess when that happened: A start-up 410’d a lot of pages it decided it didn’t need without telling us. See if you can guess when that happened: I know you guys are all “moving fast” but when we say “please let us review releases before they go live”, there’s a good reason for it. We’ve only been asking you for about a decade… An Open…

Based on the 2016 Local SEO Ranking Factors I think it’s safe to say that links are by far the most important ranking factor, and competitive difference maker in Local SEO. But I wanted to take it one step further, I wanted to figure out what the most important number in all of Local SEO was, and here it is: 3.5 3.5 is the average Majestic AC rank for 10,703 business that are showing up in the Local Pack. Obviously, this isn’t going…