Manta.com’s Long Term Advertiser Acquisition Strategy
This ain’t it.
When Was The Last Time You Used Your Own Site?
Just had the latest in an ongoing series of discussions with clients where the SEO audit revealed that significant portions of their site did not work. The reaction by the top guy on the team was a mixture of urgency, anger and surprise, but perhaps not as much surprise as one might expect. Guess he […]
Does Anyone Get And/Or Give Links Anymore?
Nothing revelatory here, but as I was coaching a client on how to generate links, the whole question of who in fact is going to give a s#%t enough to link to them from their site, even if the content is great, hit me like the Lord’s Bright Shining Light on my pitiful non-believer’s forehead: […]
Don’t Get Cute With Rel=Author Tags
I finally got around to implementing rel=”author” tags on my blog. It’s pretty easy to do by linking your Google + profile to your site – Instructions here – and the benefit, at least for me, was pretty immediate. Just by attaching my mug to my URLs in Google’s SERPs, my organic traffic increased 15% […]
Google Comparison Ads: 100 more pixels of fun
Gee thanks Overture Google. That Comparison Ad is very helpful and I didn’t need for my organic results to show up above the fold anyhow.
How To Get a #Yay! in Google Webmaster Tools
As noted yesterday, Google Webmaster Tools has started reporting on URLs that get large changes in search engine traffic with the following item in the Messages section: I dubbed it the GWT Cheerleader because it seemed so darn peppy. The message tells you that the traffic to the URL has either increased or decreased significantly […]
Meet The Google Webmaster Tools SEO Cheerleader #Yay!
First time I have ever seen this message in Google Webmaster Tools. It reads: “Search results clicks for [URL] have increased significantly. Yay!” #yay
Top Google Places Ranking Factors for Local Search Optimization
My post on Bizible’s new local search ranking factors study is now up at SearchEngineLand. You can also get more detail on the study and the results on Bizible’s blog. As mentioned in my SEL post, Bizible claims the study is scientifically valid and while in general I liked their approach, I can think of […]
New Google Places Ranking Factors Data Coming Monday
On Monday, my SearchEngineLand column will preview the results of a new Google Places Ranking Factors study conducted by Bizible. Aaron Bird, CEO & Night Janitor of Bizible, approached me a month or two ago about the study and I was intrigued by his approach. The study is a scientific complement to David Mihm’s well-known […]
Too Many URLs = SEO Death
Part 5 in the popular SEO Death series. Brick Marketing’s post Can Too Many Pages Hurt Your SEO? reminded me that I had a royally tanked one of my test sites by allowing Google to crawl too many new URLs without adding any more inbound links or non-“thin” content. (hard to read text in graphics = […]