If video SEO is in the NY Times you know it’s gone mainstream. Yesterday the Times ran a piece on how a dentist in Pennsylvania has posted a video about root canal on YouTube to explain the procedure to his patients. Since he posted the video, he has signed up 42 patients via his website. Before the video he had only attracted 26 patients via the site.
I recently posted about how my dentist could have used a FAQ section on his site to help me decide to undergo a procedure. Posting a video is another great way to both attract and upsell customers.
Since Google owns YouTube it tends to show relevant YouTube videos in search results. If I were searching for a dentist in Bensalem, PA and this guy’s video showed up there’s a good chance that I would click on it.
Even in some of the most competitive niches I would imagine that most of the competition is not using online video to attract customers. If I were an upholsterer, a cab company, a plumber, etc., I’d be breaking out the camcorder right now. If you don’t, you know the other guy will.
So what’s your video optimization strategy?