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Top Local Search Ranking Factors 2013

August 7th, 2013
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David Mihm has published 2013′s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years:

  • Proper category associations
  • A physical address in the city being searched
  • Consistent, high-quality citations from sources that are:
  • Authoritative
  • Trustworthy
  • Industry-relevant
  • Your NAP information featured clearly on your website
  • Your location as a keyword in title tags and headlines
  • A smattering of reviews on both Google and third-party sites
  • A handful of high-quality inbound links”

David’s commitment to doing this every year is inspiring, as is his generosity with the local search community. Well done, as usual.


Tags: Local Search · Search Engine Ranking Factors

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