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David Mihm has published 2013’s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years:

  • Proper category associations
  • A physical address in the city being searched
  • Consistent, high-quality citations from sources that are:
  • Authoritative
  • Trustworthy
  • Industry-relevant
  • Your NAP information featured clearly on your website
  • Your location as a keyword in title tags and headlines
  • A smattering of reviews on both Google and third-party sites
  • A handful of high-quality inbound links”

David’s commitment to doing this every year is inspiring, as is his generosity with the local search community. Well done, as usual.

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3 Response Comments

  • Maurice Largeron  April 17, 2014 at 5:48 am

    Hi Andrew,

    Tks for your work on local seo, in France, we haven’t yet a so developped knowledge of the matter..

    Reply
  • Maurice Largeron  May 1, 2014 at 9:29 am

    You’re welcome..
    Bon, apparemment le Français n ‘a pas de secret pour vous !

    Reply

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