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At first glance, the new Google Local SERPs appear to be a potentially big problem for local directories that rely on SEO for traffic. But with change always comes opportunity.

As you can see in the screenshot above, when a city does not have many businesses in a service category, there is still an opportunity for the Web results to get some traffic.


 
 

6 Response Comments

  • john  October 27, 2010 at 10:20 am

    so does that mean that Google is now displaying 10 maps + fewer organic results for high competition niche?

  • vlad  October 27, 2010 at 12:21 pm

    Hey Andrew, I followed your last posts about the new serps for the local searches. Do you think Google is planning to launch some kind of Sponsored Google Places Listings?

  • Harry J. Lerwill  October 27, 2010 at 6:07 pm

    So the long tail comes to the location. A lot of towns have smaller community names; here in city of Fresno we have Pinedale, Las Palmas, Sunnyside, etc. Perhaps we need to start including the community in our addresses in our database. Of course, the problem then is to encourage users to use those very-local terms in their search.

  • seo company  October 28, 2010 at 4:36 am

    A very interesting and informative article.

  • Michael D  October 28, 2010 at 3:57 pm

    Yeppers, Did searches on several verticals for small towns across the US. Still, lots of opportunity. Maybe take on the biggest small cities in America and let others fight over the big metros.