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No Reviews? The New Google+ Local Reviews Pop-Up Doesn’t Pop

July 31st, 2013
4 Comments


Based on the comments I am seeing on yesterday’s post, it appears that the new Google+ Local Reviews Pop-Up has gone global. Since it seems like this is a real thing and not a test, I started looking at it a bit more to figure out the implications. One question that popped up:

 

The short answer is if you don’t have reviews, the current display shows a link to the business’ Google+ Local page along with a prompt to “Be the first to review” which launches the review pop-up. Here’s an example for East Bay Floor Covering:

East Bay Floor Covering

 

As for what this means for a no-reviews business’ ability to rank well, on the one hand in many verticals, particularly where reviews are not so common, businesses with no/low reviews can still do well.  On the other, Google is clearly signaling that reviews are a big part of their future, so ignore them at your own peril.


Tags: Google · Google Plus · Google+ Local

4 responses so far ↓

  • 1 James // Aug 2, 2013 at 11:48 am

    Yeah, I can see it. Cheers Andrew.

    James

  • 2 Joe Goldstein // Aug 5, 2013 at 10:56 am

    So, from what we can tell, businesses with any number of reviews no longer have a clear link from the SERP to their G+ page? Weird.

  • 3 Andrew Shotland // Aug 5, 2013 at 10:57 am

    Yep. That’s the deal for the time being.

  • 4 Lynn Ferguson-Pinet // Aug 13, 2013 at 6:07 am

    I see google reviewes on my listing when you look in maps, but from my google+ page it says no reviews, with no ability to actually add one. Is there something I need to set up to make it work?

    Thanks
    Lynn

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