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Is Groupon Trying To Buy $6 Billion of Google Adwords

February 22nd, 2011
10 Comments


If you are feeling tight in Orlando, FL and searching for some Bikram Yoga to loosen up you would probably be compelled to click on the first ad below that promotes “Orlando Bikram Yoga Deals” (sorry for the crappy graphic):

The problem is that when you click on the ad, you go to this GrouponURL which today is all about an Orlando coffee deal:

Nowhere on that page is there anything about Bikram Yoga or any other kind of yoga. While I suppose at some point in the future Groupon could offer a Bikram Yoga deal in Orlando, this feels kind of like a bait and switch to me and it may be a violation of Adwords TOS.

<Insert Google/Groupon conspiracy theory here>

Hat tip to David Bayer at Databanq Internet Marketing Services for pointing this one out.


Tags: Uncategorized

10 responses so far ↓

  • 1 Andrew

    I have been told they make most of their money through unclaimed deals – which they keep the ENTIRE amont for! Pretty ironic that such keen deal hunters wouldnt claim their deal!

  • 2 Andrew Shotland

    No one ever lost money betting on lack of follow through by human beings

  • 3 Mike Stewart

    “No one ever lost money betting on lack of follow through by human beings”

    That is classic! The hardest thing about local search marketing is the follow-thru.

    Master scalability with a bit of automation and some great tools and you too can become an SEO master. lol…. well not entirely.

    One would think that Groupon would know something about a good PPC landing page that “restates, reinforces, and reminds” the folks what they clicked the ad for in the first place.

  • 4 Jonathan

    I thought google monitored their adverts to make sure the link corresponded to to advert text?

  • 5 Jason

    Pardon my French, but this is bullshit.

  • 6 Andrew Shotland

    Qu’est-ce que vous dire mon ami?

  • 7 Boyd Butler

    Que dites-vous mon ami? (French lessons for free courtesy of my wife…conjugations drive her mad and I should know…)

  • 8 Martin Perron

    While we are on the subject of Groupon, Adwords policy and french, it gets even better… in Montreal, Groupon operates Groupon.ca — probably to handle the bilingual (french+english) aspect of the market — and of course, they are serving both Groupon.com and Groupon.ca Adwords ads on many keywords. .ca serves up Montreal landing pages and .com serves up Ottawa deals to Montrealers.

  • 9 B2B portal

    see , and the they talk about ad quality, correct landing page etc etc. You pay money and google shuts their eyes off ! Same thing happened in Jc penny case…

  • 10 Buy Property In Indore

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