Share on FacebookEmail to someoneTweet about this on TwitterGoogle+Share on LinkedInShare on Reddit

You're All Worthless and Weak

Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories:

“If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.”

and

“As a proof of the low esteem in which Google holds descriptions, look at how little the Google+ description field is actually used by Google itself. The descriptions entered by the business owner only appear on a page that is hardly seen at all by users. Since reviews have been pushed to the front page and Places search was removed, a user needs to click between two and four times to get to the Google+ “About” page where the description resides and that just isn’t going to happen.”

That said, I have a bone to pick with this assessment

“I have seen no indication that strong directory entries like Yellow Pages, Superpages or Yelp are not shown in search results due to a duplicate description.”

The key word here is “strong”. Strong sites can basically do what they please. It’s the not-so-strong sites that would benefit from having unique business descriptions, in the same way that a 2nd tier online retailer would benefit from having a different product description than Amazon’s.

Mike has some interesting thoughts about IYP categories as well.

(via Max Minzer)

IS THAT A PLEDGE PIN?!!!

Share on FacebookEmail to someoneTweet about this on TwitterGoogle+Share on LinkedInShare on Reddit
 
 

3 Response Comments

  • Dharam Chaudhari  October 18, 2013 at 8:28 am

    Andrew, As we know searcher won’t click 3 or 4 times to get to the google plus page.
    What do you think about why google may have done ?

    Reply
  • Andrew Shotland
    Andrew Shotland  October 18, 2013 at 8:55 am

    Perhaps Google felt putting reviews up front was a higher priority than the accessibility of the About page

    Reply
  • Dharam Chaudhari  October 18, 2013 at 9:31 am

    I think you are right , since review’s helps visitor to Grade the business when they are looking for highly rated business out of hundred of them..

    Reply

Leave A Comment

Please enter your name. Please enter an valid email address. Please enter a message.