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Google Local Desktop SERPs Continue To Get More Mobile

August 18th, 2014
7 Comments


Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious:

Ft. Lauderdale Movers

When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list:

More Movers

And of course it’s full of Pigeon Poop SPAM.

We’re also seeing a service radius in the Knowledge Graph box for one of the listings. Don’t recall seeing that before:  (As Linda points out in the comments, this has been around for a while. Didn’t have my coffee yet when I posted.)

Service Area Local Knowledge Graph

Anyone else seeing these or other variations?

*Update - 

When you click on one of the tiles in the pack it does a branded + geo search like in the screenshot below:

New pack results trigger a branded + geo search


Tags: Google Pigeon Poop

7 responses so far ↓

  • 1 Linda Buquet // Aug 18, 2014 at 9:27 am

    Great catch Andrew!

    That top one is new to me and I can’t replicate, so you must be sitting on the golden datacenter.

    But service area radius in the KP has been around for quite awhile. I 1st started seeing it maybe 8 months or so?

  • 2 Andrew Shotland // Aug 18, 2014 at 9:28 am

    I see so many variants, I can’t recall from one day to the next

  • 3 Joshua Rodriguez // Aug 19, 2014 at 1:12 pm

    I’ve also noticed that service area radius balloon. I haven’t seen it on too many searches, only one or two, but it’s pretty cool! I’ve also notice that Google seems to be thinning the local pack even more. For some reason, it seems to be popping up less and less again. Have you noticed the same?

  • 4 Andrew Shotland // Aug 19, 2014 at 1:22 pm

    I don’t know that we are seeing it any less often. But it does seem to be kind of random.

  • 5 Colin // Aug 19, 2014 at 1:48 pm

    We aren’t getting this yet in the UK, unless I am looking in the wrong place…

  • 6 The Net Shop // Aug 28, 2014 at 4:49 am

    I’m not getting it in the UK either, maybe we’re next on the list?

  • 7 Andrew Shotland // Aug 28, 2014 at 9:29 am

    Seems like the U.S. is the testing ground for this stuff. Not seeing it anymore though.

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