Category: Google Pigeon Poop

Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was that the combination of overweighting of Google’s brand algorithm and the narrowing of the radius for many local queries could have pushed some of these…

SearchEngineland just published my preview of the data I’ll be sharing at SMX East later this week in the Deconstructing Pigeon Panel. The post Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO, shows what we saw across 24 local real estate agent websites immediately after Pigeon and in the month that followed. Here’s a shot of the aggregated Google impressions for these sites from the GWT Search Queries report: At SMX East I’ll also be sharing…

Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list: And of course it’s full of Pigeon Poop SPAM. We’re also seeing a service radius in the Knowledge Graph box for one of the listings. Don’t recall seeing that before:  (As Linda points…