Google Local Desktop SERPs Continue To Get More Mobile

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by andrewsho

Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious:

Ft. Lauderdale Movers

When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list:

More Movers

And of course it’s full of Pigeon Poop SPAM.

We’re also seeing a service radius in the Knowledge Graph box for one of the listings. Don’t recall seeing that before:  (As Linda points out in the comments, this has been around for a while. Didn’t have my coffee yet when I posted.)

Service Area Local Knowledge Graph

Anyone else seeing these or other variations?

*Update – 

When you click on one of the tiles in the pack it does a branded + geo search like in the screenshot below:

New pack results trigger a branded + geo search

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