LOC@L SEO GUIDE

New to local search engine optimization? You may want to subscribe to my company RSS feed. Thanks for visiting!Barry Schwartz has a list of posts from SMX Advanced.
Thanks for the link Barry!

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in other words do links from a site that is located within your state have more power to rank you for search queries in that state v. links from a site outside of your state?
Richard Zwicky of Enquisite says “yes”  - more on this later.

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How to figure out traffic for a term:

expected clicks by Search Engine and Rank (overreports Google)

Run an adwords campaign

Webmaster Central All Query Stats

Download and run through the Google Webmaster Central Stats Converter

Sorry - listening more than typing.
According to Richard Zwicky links from locally hosted websites will help you rank for local searches although Rand counters [...]

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of Enquisite.
90% of the search engine referral traffic comes from page one of the SERPs.
Richard just walked us through the Enquisite search analytics system which was pretty cool.  You can figure out how you rank in Google for your terms in different states.

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Laura Lippay of Yahoo.
The SEO Performance Grid:

Use a grid to balance SEO, PPC and Paid Inclusion
Find SEO referral gaps
Find SEO content opportunities
Make SEO Traffic & value projections

Grid Data:

Keywords
# Searches
Conversion metric
PPC Data
Paid Inclusion Data
Algo (SEO) Data

Now she’s showing a very hard to read grid that uses all of this data to show how much you can [...]

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Brian Klais of NetConcepts.
There’s more to search than rankings:
How do we evaluate channel performance and determine investment?
Brand to Non-Brand Ration

Non-brand search can be 40x over brand search if done right

Unique Pages

How big is your site in Google’s eyes
How many pages are being crawled/indexed v. how many pages you have?
Why are some of your pages [...]

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Cindy Krum
Issues:

Multiple languages, currencies, seasonality
Different search engines
Different e-commerce laws

Things to Consider

Design, dev & maintenance cost
server config & hosting location
CMS & order fulfillment
Email, DM, Affiliate and PPC
SEO

One Site Approach
Everyone goes to a .com and you send users to specific subdomains or directories based on their language/nationality.
Use subdomains or directories with language, country or keyword groupings such [...]

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Andy Atkins-Kruger

Code pages with UTF-8
Don’t just “translate” page titles & meta descriptions.
Adopt a global PR strategy
Manage 301s - typical global site have a lot of redirection, broken page issues and meta refreshes that can screw things up
Keywords in URLs
Source local links
Use a smart “geo-selector” -basically understand your market - language, links, etc.
Keyword research - “30% [...]

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Ian McAnerin: When we talk about geolocation we are talking about a page, not a site
How bots identify a webpage as belonging to a particular country

First the bot checks the CCLD (.ca, .cn,.uk)
If no CCLD (e.g. .com) then the bot will look at IP Address
If they still can’t tell they rely on link analysis

CCTLD Location: 
spider [...]

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Russ Mann of Covario is now talking about Fortune 500 CFO’s starting to demand more accountability on the marketing spend. Search engine marketers need to help their clients prove the value of the marketing spend because it’s one of the first things to get chopped.
Jon Miller: I think you’re going to be less [...]

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