Category: Marchex

Stephan Spencer at of NetConcepts on bot herding: On Blogs: herd bots to permalink URLs Include sig line and headshot photo at bottom of post.  Link to original permalink URL. Ecommerce site duplication: Selectively append tracking code for humans Probably herd bots to “View All” pages but you will need to test how many products and page number links to include on the pages as mileage will vary PageRank Leakage: You have to use the NoFollow to block PageRank leakage…

Matthew Berk is a smart guy who built OpenList which was acquired by Marchex. He and Marchex take the “no editor” policy. They want to solve problems with tech, not people. Marchex is a hybrid of online advertising services and tech and consumer-focused websites (150,000+!). They have 26MM monthly uniques. Not bad. They own 93% of the Seattle zip code websites which provides a zip code entry into the Openlist data. They also cover all zip code areas nationally via…