Category: Small Business Video

According to the Kelsey video panel – 30-50% of those who have websites will use online video in the next three years.

According to Frank Jules of AT&T at the Kelsey Conference.  Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive.  There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand YP, ad supported 411, mobile, etc.), but the fact that they are doing all of it is wow factor enough. “Search, Discover, Transact” is their…

The WSJ writes today about the emergence on online video advertising for small businesses.  According to the article some advertisers are seeing great performance.  This bodes well for the growing legion of SMB video ad sellers.  Here are a few that you might want to check out: AdReel Jivox JiffySpots Mixpo SpotMixer TurnHere One of the things that caught my eye in the article was how the “try it for free” incentive was key to attracting the business profiled in…

Use your keywords in your business name Create a separate page on your website for your video and use a description with your keywords If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result. The more Web citations (your business name appearing in text on various pages) you have the more likely you are to rank higher Look at the…

After my earth shattering post on using phone numbers for SEO, where I discovered that Merchant Circle had been using small business phone numbers in URLs, Kevin Leu of MerchantCircle pinged me to offer a bit more insight into their SEO strategy. Here’s what I found: 17.5 million page views on June (that’s some nice local search traffic) June search engine referrals were driven by 844,000 keywords (nice keyword volume) Phone number searches generate 15,000 to 25,000 page views per…

I have seen a lot of negative stuff about GoDaddy’s service on the blogs but I sense that they are aggressively trying to change that, and what I have experienced so far is a great case study for how businesses can use Twitter and other social media.  Here’s the story: I set up a WordPress blog on GoDaddy and screwed up the plugin installation like a dope 2.  I called GD tech support and was told they don’t support WordPress…

Spotmixer, a new SMB make-your-own online video service, launched today and I sat down with the team to find out more about their service. Like Mixpo,  Spotmixer provides simple templates (based on industry and emotion – I saw the “hip” template) and editing tools that allow a business to upload photos to create a slick video.  The user can add voice-overs and pre-recorded music along with text that displays their marketing messages.  You can basically make an ad in 60…

Coming into this one late unfortunately.  Mixpo is provides an easy way to create web videos for marketing. Mixpo provides a dashboard to help measure the effectiveness of the video.  You can click on a video from a campaign to get impressions, views and conversions for specific time periods.  You can see a map that shows where the views are coming from.   They show you where in the video the interactions are happening, e.g. when did someone click on the…

Under the “Why Didn’t I Think of That Category” check this out: These guys deserve a link for this one.  Check out their social media marketing blog.