The WSJ writes today about the emergence on online video advertising for small businesses. According to the article some advertisers are seeing great performance. This bodes well for the growing legion of SMB video ad sellers. Here are a few that you might want to check out:
One of the things that caught my eye in the article was how the “try it for free” incentive was key to attracting the business profiled in the piece, Mirek Boruta of Princess Port Bed and Breakfast in Half Moon Bay, CA. As more companies get into this game there will be a proliferation of these “try it for free” offers and while it may not be worth chasing all of them down, smart marketers will take advantage of these promotions as much as possible.
More on this article from my main man, Greg Sterling.
On a more somber note, let us all remember Mr. Isaac Hayes. If you have never heard him do Light My Fire from his Live at the Sahara Tahoe album you have not truly experienced hot buttered soul.