Danny Sullivan just announced that Google has officially named its recent webspam update “The Penguin Update”.  Danny provides some background on how Google names updates like “Panda” and some of the commenters speculate on how Google came up with “Penguin”. My $0.02:  Googlers are geeks.  Geeks like comic books. From the Wikipedia entry for Penguin […]

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As noted yesterday, Google Webmaster Tools has started reporting on URLs that get large changes in search engine traffic with the following item in the Messages section: I dubbed it the GWT Cheerleader because it seemed so darn peppy. The message tells you that the traffic to the URL has either increased or decreased significantly […]

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