A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand.

Now that Google Search Plus Your World has begun its putsch and Google Plus connections have become the new link, it has got me thinking about the ripple effect of tactics we will start to see play out as SEOs and social media douches consultants (“SMDs”) start to play around in there. And I think Google Plus SEO Jujitsu is going to be a big part of it.

So what do I mean grasshopper? (I know, Kung Fu. Whatever.)

Here’s how it could work:

1. Big brand spends a lot of time and money “engaging” with Google+ users, perhaps egged on by their SMD. For example, Android, Google’s smartphone OS is one of the top brands on G+ with over 200K followers.

2. Some other eager beaver SMD writes the definitive “why my I love Android v. iPhone “post. A good strategy would be to create a “mommy” persona on G+ and do it in her voice. Brands love it when mommy’s tout their shit. And this mommy for some reason just can’t seem to shut up about her Android. Maybe she even starts a blog called AndroidMommy, because let’s face it, she’s basically a machine anyhow.

3. Android’s SMD, eager to show that mommies love their Android phones, connects with AndroidMommy on Google Plus, maybe even RT’s her (R+?).

4. Now that AndroidMommy is connected to Android’s G+ profile, in theory when AndroidMommy starts G+ing about her favorite stuff, Android-related or not, she now has the ability to show up in Android’s 200K+ members’ SERPs. Of course she’ll probably need to be working hard to produce quality content that gets shared and looks relevant to the SPeW algo, but isn’t that what SMD’s do all day anyhow?

And voila, you have got yourself a Hakama Hooker.

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6 Response Comments

  • Jonny Ross  January 19, 2012 at 6:49 am

    Hi Andrew,

    Fab point well made, and one of the main reasons I am desperate for all my own clients to get on board and join G+, and have a +1 button on their sites.

    The only bit I don’t get is you linking to YorkJitsu, is it because they are one of your clients and you want to give them a nice big juicy link? Fair enough, but the page you link to has 3 major 404 errors, ( i say major as they effect the user more than anything) try clicking home, contact and search!! Maybe some onsite work is required 😉

    I’ll happily write an article on Hakama Hooker’s if you want to swap the link to mine 😉


  • Andrew Shotland  January 19, 2012 at 2:49 pm


    I’ve got no affiliation with YorkJitsu. I found them by searching for “Jujitsu Slang”. “Hakama Hooker” felt relevant. The page looks fine to me.

  • Kane Jamison  January 19, 2012 at 8:42 pm

    Man, I wish I didn’t feel like I had just witnessed what the next 2 years of spam will be like.

  • Jonny Ross  January 20, 2012 at 1:26 am

    Ah! fair enough! they do have issues though, clicking on home, contact or search gives a 404!

    didnt realise it was just a relevancy link! fair dooz!!

    As i said love your article, and I love following your blog!

    And love that you now rank higher then them for that term!!! haha!


  • Darrell E. Emond  January 21, 2012 at 12:06 am

    Really a good article i love it and now i m going to share this with my friends and follow you blogs. Keep sharing