It’s pretty clear that Google Search Plus Your World – Boy that sounds like something out of a sci-fi novel where some machine has taken over and is breeding humans for advertisers (never happen right?) – could radically alter the SERPs for queries that match up with content with strong social signals in your network – or not-so-strong signals as we are seeing in the early version.

That means that a huge economy is going to grow up around influencing social signals and connections on Google+. If I am connected to a plastic surgeon’s Google+ page and one of my Google+ friends is searching for a nose job, it seems likely that eventually that connection will help the good doctor show up higher in my friends’ results. And we all know where that kind of thing can lead.

Hence my new acronym for Search Plus Your World – SPeW (or G-SPeW).

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7 Response Comments

  • Kevin Ferrasci O'Malley  January 13, 2012 at 11:23 am

    Andrew: When I saw the post image, my thought was what the heck ? Now I understand G-SPeW.

    I wonder if there going to be a reputation monitoring economy sprouting up around Google+ ?

    This past week prior to an @SEMpdx event a few of us were speculating about what was going to happen when people started seeing their circle friends show up in response to questionable (i.e XXX) search terms. While yes, beer and frivolity were involved in our speculation, on a more serious note you still have to wonder if users aren’t going to want to be able to more easily choose what ultimately finds it way into search ?

    In the meantime it is going to sure be interesting to see how we all creatively look to white hat influence social signals for our clients

  • Kris  January 13, 2012 at 1:32 pm

    Is this the beginning of the Balkanization of the web? Google, Facebook, Twitter, Whatever. That is the feeling I’m getting.

  • Jo Shaer  January 14, 2012 at 7:52 am

    Andrew, I’m not sure if my comments are getting through or not – Akismet has put me on the naughty step.

    What I said in my previous post was that I have been telling my clients for a while that they need to choose their social media friends wisely. It will be a combination of them and Google’s ever growing spider’s web that will be censoring what they see on their SERPs in the future.

    With Best Wishes

  • Shefiu  January 16, 2012 at 2:36 pm

    Jumping on the Google+ bandwagon is inevitable. It’s only a matter of time before it becomes the primary route to acquire Google SERP’s. The only question is when? Perhaps this year in a big way….let’s wait and see.

  • Jim Froling  January 17, 2012 at 8:03 am

    If Google+ does NOT make it to “prime time” in the social media network, it won’t be due to Google’s lack of trying. Google+ could be the glue that holds the “six degrees of separation” together. It will, or has already, permeated throughout the Google kingdom: Android, Places, YouTube, etc.

    Google will surely pull out all the stops and integrate + into our lives and society. We are just witnessing the beginning. What paths it leads us down as consumers and Internet marketers should be very interesting over the coming months/years.

  • don  January 17, 2012 at 12:35 pm

    this will open the floodgates of spam and fake friends, fake plus ones, etc…can already see this one coming

  • Radhika  January 18, 2012 at 1:25 pm

    Google says it wants to structure the connections on the plus page is such a way as to reflect real world relationships..I can’t see how that can happen, when the content and your ‘connections’ can make your page a potential referrer