The Onion Decider: Time To Get Out Of Local Search?

August 26th, 2008

I started flipping houses in Venice, CA in 1999.  Back then any idiot could buy a house, hold it for a few months, paint it and resell it for a $50K profit.  Needless to say every idiot eventually figured this out and started doing it.  Suddenly it wasn’t so easy.

Local search is starting to feel a bit like that, without the profit part.  For instance today I learned that The Onion has launched a local search site called Decider.  It’s basically what you’d expect (restaurant, bar and entertainment guides) and it generally matches up with what I would guess The Onion’s audience is (20-something males) and it’s probably a good strategy (sort of reminds me of the ads in the back of comic books), but at the same time it feels like a turning point for the industry.

What’s next?  National Lampoon’s Dentist Reviews?  Paris Hilton’s Home Improvement Directory?  Lindsay Lohan’s DUI Attorney Finder?

Tags: Local Search

2 responses so far ↓

  • 1 Alan // Aug 26, 2008 at 10:37 pm

    Just checked it out. It’s actually the best designed local web site I’ve ever seen. They might be on to something….

  • 2 Decider Enters Local Search : Natural Search Blog // Aug 28, 2008 at 12:11 pm

    [...] When I heard about Decider, I immediately though, “oh, yet another business directory site among the many others,” — a thought apparently shared to some degree by Andrew Shotland. [...]

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