Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed. Here’s the gist of it:
He tested how to get more calls from your Yahoo Local listing. This technique resulted in “1.8x more calls”:
- Insert Keyword into Business Name
- Upgrade to a Yahoo Local Enhanced Listing
- Write a well optimized description
- Get plenty of 5 Star Reviews
Get all of the details here.
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