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Local Newspapers Are Not Dead

May 15th, 2008
2 Comments


Just got off the phone with Robert Silverman of Statepoint Media, a service that distributes advertorial to local newspapers, who claims that while the big dailies are busy falling off a cliff, local newspapers are thriving.  He’s talking about the kind of local papers you pick up in the hotel lobby or in a box on Main St.  His point was that while national and regional news is pretty much a commodity, the local paper is still the only place to find out about where the Livermore annual rubber duck races are going to be.

There is a ring of truth to this as just this morning I was in a hotel lobby waiting for my parents and I picked up a copy of the Livermore Independent so I could find something for my parents to take my kids to this weekend.  So all of you local guys out there check out what you can do both online and offline with your local dailies and weeklies.  My guess is that they will be pretty easy to work with and it might pay off well.


Tags: Local Advertising

2 responses so far ↓

  • 1 David Saunders // May 16, 2008 at 7:26 am

    I thoroughly agree Andrew. We have a “local weekly rag” that is packed with REAL local news and issues + they have a good ad base.

    Most of the big newspaper news is old news – as we know – but a lot of the time they overlook the interesting LOCAL snippets for wire news that we all read on a blog yesterday….

    Power to local and love to Lake del Valle ;)

    David

  • 2 Geo-targeting SEO // May 18, 2008 at 12:32 pm

    it’s only the Tucson Weekly for free. They raised the daily paper price up .25 and downsized content.Keep it going Thanks.

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