Grayboxx Gets Darker – Sells to Bay Advisor

April 10th, 2008


Bob Chandra, CEO of Grayboxx, a local search start-up, just informed me that the company is selling its IP to Bay Advisor. Grayboxx launched last year with a lot of industry interest in their “Preference Scoring” algorithm. Grayboxx had aggregated data about businesses and ranked those businesses according to their mysterious formula.

Some industry insiders I have spoken with found the results to be pretty impressive but it’s definitely a challenge for any start-up to become the industry standard. The service’s audience had been growing thanks to local search engine optimization, but according to Chandra they felt that Bay Advisor could exploit the technology in a bigger way. It’s not completely clear what Bay Advisor intends to do with the Preference Scoring data but my guess is that we will see a more focused local search application come out of this.

I give Bob and his team a lot of credit for trying to bring some innovation to local search. Best of luck to them on their future endeavors.

Newsflash: According to Chandra his next project is Site605, which looks like what you would get if Mahalo mated with Mechanical Turk.

Update: Check out my friend Zach’s site Artbreak.com, where you can sell art online.

Tags: Local Search

11 responses so far ↓

  • 1 emad // Apr 10, 2008 at 11:22 am

    Sorry to see Grayboxx go. Best of luck to Bob & team.

  • 2 GrayBoxx Sells Itself - GigaOM // Apr 10, 2008 at 11:29 am

    [...] Malik, Thursday, April 10, 2008 at 11:28 AM PT Comments (0) Andrew Shotland reports that local search & info company, Grayboxx has sold its intellectual property to Bay Advisor. [...]

  • 3 Grayboxx Sells Assets, Shuts Down « Screenwerk // Apr 10, 2008 at 11:38 am

    [...] Shuts Down I had heard this but didn’t want to report it until something was public. Andrew Shotland has now made the news public that Grayboxx is shutting down and has sold itself to Bay [...]

  • 4 Kelsey Group Blogs » GrayBoxx Shuts Down // Apr 10, 2008 at 12:19 pm

    [...] Andrew Shotland just alerted me to the fact that local ratings site Grayboxx has sold its assets to BayAdvisor. The company had an interesting idea in the “implicit ratings” for local businesses — the benefit being reviews generations in categories traditionally difficult to generate human reviews (plumbers, etc.) [...]

  • 5 Jeff Smith // Apr 18, 2008 at 9:59 pm

    Why throw the grenade into the tent after leaving? How does this help you?


    I saw the posts, etc. You really expect the firm that lead your A round to also lead your B? Really?

    Jeff Smith
    Phd student, Stanford University

  • 6 RST // Apr 19, 2008 at 11:33 pm

    Jeff, as a student, you may not have much experience with fundraising, nor the sequencing of financing. It is actually very common for an A investor to do the B, especially if the A was essentially a seed financing, as opposed to a full-fledged A round. Typically, entrepreneurs or start-up CEOs create a milestone or metrics plan with their investor which is how they track performance. Dave Reichert of Garage.com once said choose a venture investor based on their ability to get the next round of financing because the rest of the assistance- as far as business development, hiring, etc. you can generally do yourself. It looks like Sierra fell short here. Before you carry water for Sierra, or make unfounded accusations that Chandra wrote the post you linked to, you might want to get some real world experience.

  • 7 Andrew Shotland // Apr 20, 2008 at 10:13 am


    Good points however I am 99.9% sure the post Jeff pointed out is by Bob. See:

  • 8 Andrew Shotland // Apr 20, 2008 at 11:19 am

    correction – 99.9% sure the post is by Bob or someone else associated with Grayboxx.

  • 9 Move Over Microhoo, Grayboxx is Back // May 22, 2008 at 12:19 pm

    [...] In our last episode local search start-up Grayboxx had apparently been sold to Bay Advisor who was going to exploit Grayboxx’s PreferenceScoring [...]

  • 10 Promotional Merchandise 4MYCC, Inc » Blog Archive » Yellow Pages Searches Done Higher by Grayboxx // Mar 7, 2010 at 11:01 pm

    [...] has been completely tested in little towns and cities and has been shown to supply wonderful Local Searches results that everybody can rely [...]

  • 11 Yellow Pages Searches Done Higher by Grayboxx | WebNews // Mar 31, 2010 at 9:39 pm

    [...] has been completely tested in little towns and cities and has been shown to supply wonderful Native Searches results that everybody can rely on. Share and [...]