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Facebook Local Notifications

 

Last week I was scrolling through the Notifications feed on Facebook’s iOS app and was surprised to see the above “Nearby Places for Breakfast” list showing 3 restaurants in the area with their hours, rating, price, etc. Hitting the “see more” link brings up a full list of nearby restaurants that looks just slightly Yelp-ish:

Facebook Nearby Places To Eat

This screenshot was taken at 4:14pm so now instead of showing “Nearby Places for Breakfast” I get “Nearby Places to Eat”.  Earlier in the day I would have seen “Nearby Places for Lunch”. It’s simple but gets the job done.

There’s nothing particularly social about these listings other than the ratings, and it’s a relatively buried feature in the Notifications screen. I had to blow through multiple Notifications, Friends’ Birthdays, Trending and News Shared Locally before seeing this list, but I think the initial view of the Notifications screen has grown quite stale. I imagine this is a step towards bringing these content sections more to the front, or perhaps even breaking them off as a separate app similar to what happened to Messenger. I imagine a Facebook Local mobile app that had similar functionality to Yelp would be an instant hit.

It’s getting interesting out there folks, as usual…


 
 

6 Comments

  • Joe Goldstein  August 3, 2015 at 12:13 pm

    Eh, I’m not sure it would be an instant hit if they did a spinoff app, but a local screen in the main app would work. Especially if they could make contextual suggestions based on your social activity without being super creepy about it.

    Reply
  • Andrew Shotland
    Andrew Shotland  August 3, 2015 at 12:23 pm

    As it’s own app it would seem just as useful as Yelp but with deeper FB connections (e.g. Messenger). I think it would kill Yelp in a week.

    Reply
  • Joe Goldstein  August 3, 2015 at 12:47 pm

    If they did it right, it could. But Facebook doesn’t have a stellar record when it comes to mobile apps. Plus I think Yelp’s existing review quantity gives them a big head start that people tend to gloss over.

    Reply
  • Kristian Ole Rørbye  August 4, 2015 at 12:02 am

    Interresting.

    Havnt seen it here in Denmark yet, but sure it will be here soon if they are testing it somewhere else 🙂

    Reply
  • Joe Goldstein  August 5, 2015 at 2:48 pm

    After reading into Yelp v. Facebook review market share & demographics to a totally unhealthy degree… I think you really might be onto something here.

    I still think that they’re better off keeping everything in a single app rather than making a spinoff app, but I totally agree that Facebook would probably crush Yelp either way. And quickly.

    Reply

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