How To Scale Google My Business Support for Enterprises

Managing multiple GMB accounts is a tricky beast. I shared a few tips on SearchEngineLand for how we do it. See How To Scale Google My Business Support for Enterprises Like a Boss.

TL:DR version:

• Hire people who know what they’re doing
• Have an escalation path
• Use an agile project management tool
• Create a knowledge base and keep it up to date
• Calendar everything so you know when you hit up GMB support and when you need to do it again
• Conduct regular postmortems so you can figure out what went wrong – because something will go wrong

But I really just wrote the article so I could use this image:

Gandhi was a pioneer in linkbuilding via passive resistance…