How To Optimize for iOS9 Spotlight Search

I am giving this presentation this morning at SMX East’s Local Search Advantage Workshop on how to get started with optimizing to show up in iOS9’s search results. The presentation touches on Spotlight Search, Siri, Mobile Safari, Apple Maps and the APIs Apple provides to publishers: CoreSpotlight, NUserActivity & Web Markup. Pay particular attention to how Yelp is spamming Spotlight…