Rotten Tomatoes

LSG Discovered a massive $2 Billion in untapped local revenue thanks to SEO market research and Local SEO insights.

Walmart SEO Case Study

Primary SEO Goal: Use Data-insights and Local SEO to increase revenue

About Walmart

Walmart Inc. is the largest American multinational retail corporation that operates in 49 United States as well as in 24 additional countries and eCommerce websites. Walmart has approximately 10,500 discount department stores and grocery stores and employs more than 2.3 million associates around the world.

Why they hired us

One of the world’s largest brands, this multinational retailer had a solid brick-and-mortar presence but lacked a mature omnichannel strategy for getting in front of local consumers online.

Walmart originally hired LSG to serve on it’s “SEO advisory board,” and then approached us to help educate its global SEO team on “Local SEO” and devise a growth strategy.

The direction to Local SEO Guide was clear: Find us an additional $1 billion in revenue we’re leaving on the table.

What we did

LSG put its powerful business intelligence technology and unrivaled local search expertise to work for the brand.


Market Research

Analyzing millions of search engine results pages and keywords to identify winners, losers, and the brand’s most lucrative outstanding opportunities.


SEO Consulting

Advising the brand’s in-house data scientists on targeted tests to eliminate assumptions and validate optimizations prior to investment.


Local SEO Insights

Identifying massive revenue-generating opportunities via an analysis that shows Walmart was only appearing in the Local Pack in a relatively small percentage of relevant search queries in its markets each month.


Crafted a New Strategy Roadmap

Devising a plan to capture more of its market with specific recommendations for and supports to help execute location pages, site architecture improvements, and better alignment between GMB categories and primary business categories.


Prioritized Recommendations

Prioritizing optimizations including schema, linking, and local reviews for maximum impact and the quickest route to SEO successes that would translate to bottom-line revenue.


KPI Dashboard

Tracking the brand’s performance across thousands of locations in a custom-built KPI dashboard.

Measurable Business Results

Thanks to Local SEO Guide’s scalable, data-backed approach to market sizing and uncovering growth opportunities, the brand uncovered an estimated $2.3 billion in new local revenue.

Increased Local Rankings

Search visibility increased dramatically. As of November 2021, Walmart’s Store Locator ranked for over 2.5 Million keywords ranking on Google’s first page of results.

Walmart - Organic Keywords chart

SEMRush estimates of Google rankings for’s Store Locator Pages

Increased Google Traffic

Walmart’s organic traffic and revenue to its Store Locator Pages began to grow almost immediately after the start of the implementation of LSG’s plan.

Walmart - Organic Traffic chart

SEMRush estimated Google traffic to’s Store Locator Pages

Timothy Resnik

Timothy Resnik

"There are really not too many people in the SEO business with LSG's level of expertise, know-how, and practical approach."
Former Director Product Management,
Bend, OR

Timothy Resnik

“There are really not too many people in the SEO business with LSG’s level of expertise, know-how and practical approach. Andrew is simultaneously professional and fun, and has put together a brilliant, cross-disciplined team at LocalSEOGuide. He and his team have collectively worked across all disciplines of search marketing, and have the ability to see the whole picture and deliver creative and unique solutions; there’s nothing that these guys do that comes across as pre-packaged.”