Noa Gertin at Palore just pinged me with some real happy talk kind of news. According to their data, which they get from crawling local search sites, the search engine advertising spend for SMBs took a 50%+ hit in Sept/Oct 2008. Noa, if you’re reading this, how do you know this is SMB spend and […]
Tis the season to do nice things and Local.com has come up with a nice promotion to get advertisers to sign up. According to the press release: Local.com Corporation (NASDAQ: LOCM)…today announced the launch of a new holiday program in which the company will be donating one toy to Toys for Tots for each business […]
It’s entitled “Let’s Talk“. I don’t know anything about it but the graphic makes it look ginormous. Tip o the hat to Tad Chef
I recently spoke with a small business that had turned off its SEO efforts in the summer. They were impressed with the traffic growth – daily search engine traffic had doubled in about 30 days – but lead volume from their website had stayed flat. I checked the terms that were driving traffic and they […]
Apparently Sequoia Capital had a meeting with its portfolio companies this week where they gave them some grim advice for how to weather the bad economy. One of the talking points that stood out for me from this report of the meeting: In a downturn, aggressive PR and Communications strategy is key. To continue on […]
Downtreprenuer [doun-truh-pruh–nur] a person who organizes and manages a business, usually with considerable initiative and risk, because they have lost their jobs and baby needs a new pair of shoes. As different industries falter in the economic downturn (think real estate professions, the auto biz, etc.), people will start to look for alternative ways to […]
If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic. Of course it’s also true that saying nice things about nice companies can also work. For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show. […]
Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed. Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing. This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local […]
Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there? On its face, not much. However, in SEO circles BOTW […]
The WSJ writes today about the emergence on online video advertising for small businesses. According to the article some advertisers are seeing great performance. This bodes well for the growing legion of SMB video ad sellers. Here are a few that you might want to check out: AdReel Jivox JiffySpots Mixpo SpotMixer TurnHere One of […]