If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic.  Of course it’s also true that saying nice things about nice companies can also work.

For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show.  Today I found that Mixpo’s VC, Yaletown Venture Partners, had just posted a link to my post, which should help improve the ranking of my blog for all things Mixpo and in general.

Now I know what you’re thinking – you are not a big time local search blogger, you’re an attorney in Pleasanton or some such thing.  And why would some big shot VC link to me?

Here’s what I think:

  1. I just came back from the Kelsey local search conference and there are hundreds if not thousands of businesses trying to get the attention of SMBs (and investors)
  2. If a SMB, like say a Pleasanton attorney, writes something favorable about my business (preferably with their target keywords in the headline), I am going to be pretty eager to show current & potential customers, current & potential investors, current & potential partners, the media, and my family that in fact someone finds my service useful
  3. If I have an interest in the success of the business, and a website, I will probably throw you a link

And of course you get extra points if you actually do find the service useful.

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3 Response Comments

  • Jeremy Porter  September 23, 2008 at 1:32 pm

    This is a great suggestion. I’ve always been one to send feedback – good or bad – to businesses based on my experiences. I now notice that the good comments often make it onto the site. I’m currently linked from the homepage of a couple of decent high-traffic sites, just because I shared some feedback. Thanks for the great content as always.

  • Woody Boswell  December 4, 2008 at 6:38 pm

    I probably picked the worst time in history to begin a new business, but I am committed to it because I know the tremendous benefit my services afford to property owners. There is so much to learn about building even a small (one person) business; not to mention the marketing solutions one needs to be successful. I am very happy to have found great people here who have the knowledge and experience to take my business to the next level. There’s no reinventing the wheel here…just lots of valuable information that I am absorbing like a sponge. Thanks for sharing!

  • Andrew Shotland  December 4, 2008 at 10:50 pm


    Thanks for stopping by. Best of luck with the new biz.