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• 1 Twitter Trackbacks for Yext - Are Half Your Phone Leads Junk? | Local SEO Guide [localseoguide.com] on Topsy.com // Oct 2, 2009 at 11:19 am

  [...] Yext - Are Half Your Phone Leads Junk? | Local SEO Guide http://www.localseoguide.com/yext-are-half-your-phone-leads-junk – view page – cached Ross Weinstein, formerly of Ingenio, and now head of biz dev at Yext, has been bugging me to post something about the company and since they just convinced some — From the page [...]

• 2 Jeremy Jennings // Oct 2, 2009 at 12:02 pm

  Looks like a good service. Too bad their demo for advertisers is very small, barely readable, and the button that says connect now isn’t clickable to a contact form. I don’t have the time right now to call them but I am interested in costs. Hmmm maybe this little tiny contact link at the very bottom of the page leads to a form….nope. Guess I’ll just email them…

• 3 Stever // Oct 3, 2009 at 10:41 am

  I’m not overly surprised by their estimate of 44% junk calls. But reading through the transcript of that sample call, either those 2 people are from another planet, or the voice to text software is missing and mistaking lots of words. So a keyword based quality filter has some margin of error there. But I like their idea here.

  @Jeremy, they want you to phone so their robots can filter your call and inspect your junk.

• 4 Andrew Shotland // Oct 3, 2009 at 9:14 pm

  While the transcription is a bit freaky, it’s not that hard to figure out what they are talking about in general terms. That said the transcription software could be used for a band name generator, my fave extract from the conversation - “natural gas injector soul spray”

• 5 Jeremy Jennings // Oct 5, 2009 at 12:09 pm

  @ steve LOL!

• 6 James Stratford @JRStratford on Twitter // Oct 15, 2009 at 3:49 pm

  That model certainly seems more viable than the predecessors do. It’s like the difference between safelist (junk) and organic traffic (Valuable). With one having no target and being broad based (hoping something will stick) yet the other is targeted and sticky.

  The way they decide if something is contextual and therefore a paid lead is well thought out. This should work out very well for many businesses.

• 7 Elliot Leiboff // Oct 23, 2009 at 1:56 pm

  Yext is really on to something.

  In addition to tracking responses to all forms of marketing for our clients, our company, CallSource, also records and reviews calls to filter leads from non-prospects. Although we also have speech analytics software, we use live analysts.

  We then review and score how well the client’s employees handle calls from actual prospects — then offer phone skills training to correct specific weaknesses.

  After reviewing hundreds of thousands of calls across multiple industries, I’d say 44% junk is actually a conservative figure.

  More than half of our clients’ calls to toll-free or local marketing numbers are actually solicitations from vendors, repeat calls from existing customers, personal calls or mis-dials.

• 8 Chris Reilly // Nov 7, 2009 at 2:27 pm

  “Used by over 20,000 businesses nationwide, Yext Calls™ is the most affordable and relevant local advertising service ever created.” -from Yext’s site.

  Are they selling this service through white label arrangements or something? I couldn’t find any reviews by business owners who use the service on the web so far…

  Other industry players like Yodle and Local Marketers have plenty of reviews out there, mostly negative. Perchance Yext clients are so satisfied with their results they are keeping it a secret?

  I am inclined to believe that Pay Per Call is the future, but there has been a lot of hype about it since 2004-5 not much action since then- perhaps Yext technology is the future.

• 9 heather // Nov 9, 2009 at 3:40 pm

  I’m sorry to be the bearer of bad news. But our company is highly unsatisfied with YEXT. We have been working with them for a few months now. The first month we received 6 phone calls. All of which were placed in our “qualified” inbox, but were either sales calls or junk calls. I was not told upon signing up for Yext that I needed to personally monitor each call received through Yext each month. $150 was debited from our credit card on the first. We paid $150 for soliciation and wrong numbers calling our office.

  Upon calling to correct and receive a refund for the $150, I was told that they do NOT give refunds but can credit the amount towards future calls. We had decided to cancel the service because it did NOT generate any new leads. They will not issue refunds so we are forced to continue with Yext until our $150 credit runs out. Was told “You’ll just have $150 sitting here whenver you decide to come back to us”. They informed me that in order to avoid the same thing happening again, I needed to call or email each month before the first of the month to tell them which calls were junk. On top of that, they still debtied $10 the first of the next month for the service instead of using our credit. We did not realize upon signing up that we’d have to monitor closely this service.

  Please note this before making the same mistake we did. I just checked our calls for this month. We paid for 2 existing patients that looked up our name and wanted to reschedule their appointments. Something that shouldn’t cost us $25 per phone call.

  Highly dissatisfied that the customer service could offer no way to fix the problem.

• 10 Chris Reilly // Nov 9, 2009 at 5:07 pm

  Heather, that is really disappointing to hear. The hidden cost of bad pay per call leads is wasted time of the advertiser… you could have kept recycling the dollars and asking for more calls, but if they continued to be junk it would be more wasted time.

  I’m not certain how Yext generates calls, but as with any lead generation, high quality contextual marketing is the only way to drive usable leads.

• 11 Clive Clifford // Dec 7, 2009 at 9:23 pm

  Interesting. The only real benefit here is the automatic classification of the call as either a valid lead or a junk one.

  The article states “Of course that probably doesn’t account for the time the advertiser spends answering the phone.” - this still happens with Yext as the business owner still takes the call - be it a junk call or not.

  Interesting technology I will be interested to see how well it does and how it is marketed.

  Dis a saerch and

• 12 Dave // Dec 9, 2009 at 10:02 pm

  We used the Yext Service for a two months and we got a total of 12 calls out of the 12 call 2 where legit calls. Yext ( AutoGlassSearch.com) billed us for all calls and refused to give us credit or a refund for these calls.
  We paused our service with them and less than a week later our Yext number was rerouted to a Sears Auto Care dept. where this particular Sears refers its auto glass jobs to a large auto glass chain. The real problem with this is that Yext still has our advertisement with our information posted all over the web but with the number going to Sears our potential customers are being tricked into using a national chain . So we loose even more money on the deal.

  Yext has since blocked us from logging into our account so we can’t change our profile to inform our customers that they are being mislead.

  $165 is all Yext would have had to refund us or credit us and they refused.

  What Yext is doing is robbing our industry and getting rich one call at at time . Yext,Sears and the National Chain Auto Glass company all are making money off my company and ruining my reputation one call at a time.

  This service is a rip off and needs to be shut down.

• 13 Heather // Dec 17, 2009 at 1:51 pm

  I would like to follow up and report that I received a very nice email from Yext saying they were changing their policies to include refunds on unwanted calls (to be deposited back within 3 business days). They also gave us a refund on past calls. I appreciate the effort to correct this and it has greatly improved my opinion of Yext.

  Thank you.

• 14 nathan // Dec 18, 2009 at 8:57 pm

  I just signed up today and anxious to see how it works for my 2 BMW repair shops, will post my results

• 15 Mark // Jan 21, 2010 at 12:38 am

  I just signed up for Yext three days ago. I’ve received 6 calls. Only one was a legitimate call, and it did end up being a job.

  The others were for a service I DO NOT OFFER. But after asking for a manual review, Yext determined these were potential customers. Not only that, when I signed up I was told I would be charged a low rate per call, but I’m getting charged twice as much.

  I even got a call from a lady who called the 800# on the back of her insurance card and got me! She asked me about her hospital bill. I told her I was a windshield repair service. And yep, I got charged twice as much. Their software doesn’t work.

  I was not told about the monthly charge until AFTER I gave the salesman my credit card number.

  I am afraid to cancel until I get my bill straightened out, but it doesn’t look promising from what I’ve read here. I plan to file a complaint with the Better Business Bureau and the Texas State Attorney General’s office if these bogus charges aren’t removed from my bill.

  The worst part? This has been a ton of stress. All I wanted was some referrals, what I got was a nightmare.

• 16 Bryan // Jan 28, 2010 at 9:56 am

  I’m so glad I found this site. I signed up for the site but haven’t yet agreed to the Terms Of Service yet so I don’t get billed (I know smart move). I wanted to see what other business owners felt w/ about their experience.

  Upon on reading them I don’t think I’m going to roll the dice on this one (especially since they want to charge me up to $45 per call) Seems like I get more qualified leads through google local business listing and city search vs Yext .

  Thanks for all the input everybody!

• 17 Mark // Jan 31, 2010 at 11:24 am

  This is a follow-up to my previous post.

  After working with an account manager, I was able to get the bogus calls removed from my bill. So I was only charged for one call at the originally agreed upon price when I canceled the service.

  Now I have a new nightmare…Yext aggressively markets your business name with THEIR phone number in all of the internet directories. (They issue you one of their phone numbers so they can record the phone calls.)

  Even directories that we were listed in months ago, long before I signed up for Yext, are now showing the Yext phone number instead of mine!!! I can’t tell for sure, but it looks like they have already issued the number I had to some other glass shop in my area. In other words, my competition is getting my phone calls.

  Now my webmaster has to write to all of those directories to get our phone number straightened out. I’m glad I didn’t keep Yext for more than a week…I may have never gotten this fixed. It may take awhile to recover as is.

• 18 Pitstop Appliance // Feb 9, 2010 at 1:21 pm

  I’ve used Yext for a few weeks now.

  I received a few calls through them and have no problems paying for a LEGIT refered customer. What I do have a problem with is that I had a lady call up and ask if I charged a service call to come to her house and look at her dishwasher. When I told her yes, she said thanks anyway and hung up.

  I was charged by Yext for that call, and when I wrote my ‘account manager’ about it she responded-

  “The service does not guarantee that every call will result in a booked job. There will be a few calls where people inquire but don’t schedule and those will still be billed. The idea here is that the calls that you do get as jobs will make a profit for you that will cover the cost for the calls that don’t.”

  When I called her up to talk to her live about it, she said that’s the way it is, that’s life, and if I don’t like it she would cancel my account. I complained that I was not told of this policy when I signed up and because of that she did remove the charge for that call.. but she said from here on out I am aware of the policy and if I choose to continue the service then I agree to it.

  I’m not happy about it as it is very common for people to call several places trying to find something for nothing. I can’t pay Yext money ‘OUT’ for a call that didn’t bring any money ‘IN’!!

  I’m may have to cancel anyway as the rate per call is high in my opinion. I charge $60 for a service call.. figure the Gov takes $20 of that, and Yext takes another $20. That leaves me with $20 to cover gas, vehicle costs, etc, etc.. It leaves nothing for me.. I’m not in business to keep them and the government in business. They need to be reasonable. I can’t do anything about the government, but I’m going to talk to Yext to see if they can do a more reasonable $10 per call.. especially if I continue to get charged for people ‘windowshopping’ in the future.

  I also see they have a new program that will post a customer feedback at a charge of $5 for customer. That is high IMO also. They want me to pay $5 for each customer feedback to help me get more calls..so they can charge me for each new call. Seems to me that they should want to give us the feedback as standard since if it helps us get more calls, they get more per call charges!! They double dip into my pockets into my pockets..which as already laid out above there is just nothing left! Oh wait..I forgot the monthly service charge- tripple dip.

  As I said, the service has worked well so far as getting new calls has gone. It just needs to be a more resonable rate for a small business like me and not charge me for useless phone calls.

  I am sending this link to a Yext manager so he is aware and see if he can pass it up the chain so the people in charge of the company can work WITH us instead of alienating us. I think the system could work well and I have no problem making them money as long as I have some left over for myself.

  If the owner of this blog could pass on my message to Ross @ Yext as well..

  Thanks!!

• 19 Pitstop Appliance // Feb 9, 2010 at 2:03 pm

  Follow up-

  In further searching I found this page-

  http://emediavitals.com/blog/38/yext-why-newspapers-should-care

  Which has a video promoting Yext and underneath there is text stating-

  “Yext takes a lot of that work out of the equation. The pitch is a straightforward, “You pay us when you get a call that results in business.”

  I would like to say that in my example from my earlier post above, a person calling around ‘windowshopping’ who never books an appointment does not fall under the claim of- “Pay us when you get a call that RESULTS IN BUSINESS”.

  I think the solution is simple. On the call ‘manual review’ page dropdown menu (dispute process) there just needs to be a choice of ‘Did not schedule’ or similar.

  I hope they (Yext) realize I’m not knocking the business as whole, it just needs a little tweaking. And that can be completely on a per case basis. I’m pretty sure a doctor, dentist, electrician, plumber have higher revenues and can therefore pay more per call and feedback. I can’t unfortunately.

• 20 Chris Reilly // Feb 10, 2010 at 3:22 pm

  When I first found this thread I was considering offering pay per call marketing to local businesses using a system similar to Yext (without the transcript keyword reading technology).

  I have elected not to do so. Here’s why: By providing accountability and detailed tracking for advertising buyers, it just seems to drive the behavior of the advertiser complaining- about potential customers calling them…

  If a business were to spend $1000/month in the yellowpages and get 50 calls per month (not bad response for YP these days) AND 50% of the calls were telemarketers, out of area, automated calls, etc, then the cost per qualified lead (not sale, lead) is $40/call.

  Unless the advertiser is spending money on call tracking and doing detailed reporting on the outcome of EVERY call, they don’t have the insight to know their true cost per acquisition.

  If Yext is charging $20 per call and not accepting 50% of the junk call requests you dispute, that still is a $30 cost per truly qualified call.

  The problem is that the perception when broken down to a per call basis is that Yext drives poor quality leads. What is really happening is the technology is opening the advertisers eyes to the vast amount of junk that comes over the phone.

  The pay per call model had great promise, but I think that unfortunately keeping advertisers in the dark is a safer way to sell ads.

  I think the best thing a local biz can do is work on generating more calls through local seo and building strong presences across vertical directories and social media. This is what I help my clients achieve, and their ROI (when we do call tracking, detailed CRM usage, etc) is always better with using their and my time than giving the margins away on lead generation to companies like Yext, reach local, etc.

• 21 Pitstop Appliance // Feb 10, 2010 at 6:58 pm

  Did you seriously just say that?

  “keeping advertisers in the dark is a safer way to sell ads.” (sell ads = make money)

  A rather self serving viewpoint.

  That exact reasoning is partly why people are moving away from the Yellow Pages. High cost, no control, low ROI.

  I mean even though Google Adwords charges me for clicks that may not be what I wanted, they at least give me the option to monitor them and prevent it from happening again with the ‘negative keyword’ feature.

  Sure SEO and organic results are the best way for businesss (if they can do it themselves).. but for a lot of people this doesn’t bring in the amount of work they need.

  Honest and fair is the best way to deal with customers, and making a modest return over a long time period is always better than a quick money grab. Besides, even though word of mouth is ‘old tech’.. it should not be disregarded. For example, in my line of work I am constantly dealing with realtors, contractors, electricians, plumbers, etc..as well as the homeowners. Naturally we exchange business cards and talk shop.

  The recommendation to use Yext by myself and my fellow techs to other business owners we know easily outweighs the palty fee they charge for someone ‘window shopping’. They really should look at the big picture for long term growth and continuing clients.

• 22 Andrew Shotland // Feb 10, 2010 at 8:26 pm

  Well put Pitstop. BTW your home page title tag is going in the Local SEO Hall of Fame

  Basking Ridge Appliance Repair

• 23 Chris Reilly // Feb 11, 2010 at 9:57 am

  Pitstop, I fully agree with you!

  As I was considering “selling ads” I realized that keeping my clients in the dark about their marketing was a losing proposition. On the other side of the coin, having to sort the wheat from the chaff as it were on every customer inquiry is a quick way to run yourself ragged.

  I have been on both side of this equation, selling leads for a major internet lead provider (and experiencing daily disputes over lead quality) AND later working for a small company and buying leads to find hot prospects (and being really upset about the junk I had to pay for.)

  I don’t even think that pay per lead/call is a perfect model for the consumer. Because of the cost of each lead is substantial, advertisers are force to push those customers hard to buy from them, and often times get disappointing when leads don’t turn out to be good- and don’t treat them like they would treat a referral from a friend.

  What my comment above should have said is this: “Asking my clients and I to have to agree on the quality of every customer inquiry that our mutual efforts generate to determine my fees didn’t seem like a very appealing model to pursue.”

  So I’m not in the business of selling advertising. Nothing wrong with that- I just wanted to avoid that potential for conflict with my clients and try to work more collaboratively. I work with my clients to find every valuable way to increase sales online and offline. People are often surprised to find their internet marketing guy suggest they do some direct mail, or start a customer appreciation program. I just happen to know those things work really well, and at the end of the day that is where any business owner’s time and efforts should be concentrated.

  Pitstop, I like your site a lot - I’ve been going all of the web trying to find local sites that make the most impact in 1-2 pages, I think your does a great job.

• 24 Andrew Shotland // Feb 18, 2010 at 11:43 am

  btw if you like this discussion - which I think is pretty interesting - please link to this URL with the words “Yext” in the text of the link. It would be great if we could outrank Techcrunch for searches for “Yext” don’t you think?

• 25 Dee // Feb 19, 2010 at 7:15 am

  Junk..Junk.. Junk.. $550.00 this month.. junk… junk../
  Total rev for the month. Hang on to this super return..$88.
  That’s not 88K or 88OO. that’s $88.OO. This is a great going out of business adder for any business. Good luck on getting credit on the bad calls, they deside if it’s a good call call or not.. How about getting charged $50. for a call about how do u guy’s set the radio code in a Mercedes? We did not have Mercedes on our profile list. Told the phone customer we don’t work on his type of auto…… BING>>>> that cost me $50. BE VERY, VERY CAREFUL WHEN UUUU SIGN UP.

• 26 Custom Muffler // Mar 8, 2010 at 12:33 pm

  Yext.com is a total rip off.I have made zero money from this service. It has only cost me! If I hired someone just to go through every call to get paid back then it would have a slim chance of working. But thats slim. My advice, let this dot com die!

• 27 AlmostGotRippedOffByYext // Mar 9, 2010 at 10:32 pm

  I almost got ripped of by Yext.com. They sounded very real over phone. But when it came time for them getting my credit card number I wanted referrals. Glad I did. I called first one and he told me his story. They charged him $20 for every call that came in on the phone number yext supplied to his business. If the same person called back the same day, they did not charge him again. But if that same person called again next day, an other $20 charged to him again no matter why they called. He was charged around $1000 to his credit card. After spending a lot of time on the phone with them proving he did only business with about 7 of those calls he was able to get them to only charge him $700, even though they should have only charged him $140. But he said they did other things to that they said they would not do also. Also he said he wanted for them to stop, and they still keep charging him high fees every month for calls to him that do not bring in business. He can not get them to turn off the service so he is going to have to close his credit card account to stop them from using it. I am so glad I talked to this person or I am sure they would be ripping me off too. They called me and wanted to know If I was going to sign up with them after I originally said I was going to check their referrals. I told them what I found out about them and they screamed at me over the phone. …pond scum at its best.

• 28 AlmostGotRippedOffByYext // Mar 9, 2010 at 10:40 pm

  Oops forgot to mention. The person I talked with that got ripped off by yext.com said the reason he signed up with them was because his business was not doing so well, so he took a chance because he was a bit desperate. He said yext.com are the type of people that take advantage of others that are desperate like him.

  Many people are getting pretty fed up with companies like this. Makes me mad. Very mad…

• 29 ROBERT CURTIS // Mar 11, 2010 at 8:47 pm

  SCAM SCAM SCAM 1000.00 DOLLARS LATER OUT OF 41 CALLS ABOUT FOUR ACTUALLY CAME IN FOR SERVICE ABOUT 400 DOLLARS NOW THEY CLAIM TO HAVE A BASIC SERVICE FOR 59.95 PER MONTH WHERE WAS THAT 30 DAYS AGO WHEN I AGREED TO IT SCAM SCAM SCAM

• 30 Pitstop Appliance // Mar 12, 2010 at 6:47 am

  Robert,

  Can you do me 2 favors?

  First, stop using all caps and try making a sentence.

  Secondly, give us legitimate details.

  What business are you in? What do you charge VS what they charge?

  I’ve had over 20 legit customers so far from Yext and only 3 ‘window shopper’ charges. The first one I detailed above earlier and it was removed. The 2nd + 3rd I will pay for because I agreed to knowing that policy in order to continue the service.

  I’ll be honest, I think the prices they set for things are a little high, but I’ll also admit I do not know their operating costs.

  I paid the additional $5 each charge for ‘testimonials’ by a bunch of customers I submitted which I think is questionable (also detailed above) but I had a customer mention to me that reading something by one of those other customers is what made her decide to call. So it *did* add value to my advertising and pay for itself rather quickly. If it continues to gain new customers than it is all positive in that regard.

  Note- Yext has raised the fee for testimonials from $5 to $10 per and when questioned on it the response was ‘due to unexpected demand for the feature’ which I think we all know what that really means.

  Keep in mind that Yext is a new company, run by enthusiastic aggressive young people who don’t have a lot of real ‘life’ experience (yes I know I am categorizing, but stereotypes are typically based on reality to an extent). They are building at a fast rate, adding new business types, features and customers. They are guaranteed to be busy (overwhelmed) and may have some growing pains and make a mistake or 2.

  Another thing to mention is that they removed the submit ‘manual review’ option from the website to report junk calls to get them credited. (with no notice to us) I had to email my ‘account manager’ to have an out of area call removed from my charges. I’m sure they can handle this by a phone call also, but I liked just having to click a button. I guess this is better in that dealing direct with someone allows US as the end user to have someone to hold accountable to making sure the job gets done. Fair enough.

  Back to your situation. You claim 41 calls and 4 jobs. I would question the reason for your low conversion rate over any faulting of Yext. They do not control how much effort you make on your profile (nor how nice you are on the phone!).

  Have you taken the time to go on your Yext profile and make sure it is the best you can make it? Out of the 6 other servicers in my area, I am the only one that has added any pictures, details about the business, etc.

  Prime example- I had people calling and after explaining the problem they are having with whatever appliance, we would prompt them to make an appointment. Only at that time after speaking with them for several minutes they would ask if we charged a service call to drive to the house. When told yes, $59.95 they would hang up and I got charged by Yext for a non-customer.

  What I have done to try to stop that is go into my Yext profile and the first thing it now says at the top of my page is WEEKDAY SERVICE CALLS ONLY $59.95.

  See what I mean? Give us details and lets see if we can figure out where the problem is with you converting. Are you able to give customers same day appointments, etc? The hard part is over.. you had 41 people calling you WANTING some service. We just need to find out why they didn’t follow through..

  Pitstop Appliance
  Service@PitstopAppliance.com
  http://www.PitstopAppliance.com

• 31 Julie // Mar 12, 2010 at 12:45 pm

  Very disappointed, Rebecca told me and the owner that the first 15 calls would be free, which they are not! Feel misled and I will not recommend YEXT to anyone.

• 32 Pitstop Appliance // Mar 12, 2010 at 12:50 pm

  Again, can we have more details?

  Why don’t you call and talk with the account manager you were assigned and try to resolve the issue?

  The fact that you possibly received 15 calls (and made some sort of profit from them) should be a good thing.

  What type of business?

  I was told my first months account maint fee was waived. No free calls for me.

• 33 Potential Target // Mar 15, 2010 at 11:32 am

  Thanks for posting this valuable info. I got a call from a Yext rep. today.

  She said I have two customers for you in your city’s area. Great come on line. It gets you to listen to the pitch. It went on that the cost was $30 per job you get.

  It was mentioned about the Yext phone number, that they’d do promotion, the inbox, but nothing about paying for every call they deem to not be spam, in which doesn’t translate to a paying customer.

  BTW, I also question this claim of 20,000 customers already signed up. I do.

  If a company is going to eventually get it right by screwing the customers until they scream loud enough at every inappropriate turn of automation, then I’m not going in for the Guinea Pig status.

  A successful company, even a tech one, has as its underlying foundation integrity. ..from the start.

  It would appear that perhaps the founder’s ambition is greater than all the toes stepped on to bring this to fruition via a misleading sales pitch.

• 34 Target that Signed up // Mar 15, 2010 at 12:19 pm

  i just signed up for this the sales person said the same BS to me. And since i am not getting that much business i thought i give it a try.

  But after seeing this site and reading all posts i figured i made a mistake.

  i just emailed them to close my account asap and i dont want to see any charges on my credit card.

  i hope they close my account before i see any charges and i have to fight with them for credit.

  this is what i just hate about this kind of services.

• 35 Julie // Mar 15, 2010 at 12:51 pm

  I DID call and talk to the rep. She swore up and down that she never said the first 15 calls were free. During her pitch,she said there was absolutely NO RISK which is why I gave her my Personal bank account number as I did not have access to the business card. We got one job out of the whole thing which was a repeat customer that has been coming to our shop for years. The shop paid me back and I’m just glad it only came to a little over a hundred bucks.

• 36 Custom Muffler // Mar 15, 2010 at 2:25 pm

  I really believe this would work if it was on a monthly fee. Thats just to get Yext.com started. I`m established, they are trying to get established. Yext.com needs to look at it from a startup standpoint, not a “you need us one”. Just my opinion. Pay for the yellowpages online advertising. You`ll reap more rewards.

• 37 Yext User // Mar 15, 2010 at 4:38 pm

  I have used Yext for several months now. I do get a lot of junk calls, but also some good jobs out of it. The bad part is that Yext will charge you for no-shows, cancellations, etc. It is up to YOU to track this and request credit. I have never had a credit denied. Yext recently instituted a 7 day waiting period for submitting credit requests. This makes it much harder because you have to track these calls over time. I keep a notebook and log every call we are billed for. Sometimes you will have to download the calls and listen to figure out if that customer ever showed up. If you don’t want to spend some time tracking calls, then don’t sign up. But if you want to expand your business a little, then the Yext system is worth a try.

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