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The Page 2 Bump

February 7th, 2008
17 Comments


Angelina Jolie Bump

With SEO sometimes the simplest tactics can have the biggest effect. Here’s some inexpensive SEO you can do today no matter how big or small your site is and probably get some quick results. I call it the “Page 2 Bump”.

1. Look at the keywords that are sending you good to ok traffic.

2. Check your site’s rank in Google for each keyword.

3. Note all of the keywords that are on page 2 of Google and pick the one that is sending you the most traffic. Let’s call this the “Bumpword”

4. Increase the internal linking to the page the Bumpword ranks for. At the very least link to it from somewhere on the home page. Make sure you use a variation of the Bumpword in the anchor text that links to the page.

5. Sit back, let the crawling and indexing begin and get ready to say hello to page one.

Now there are no guarantees, but last week I employed this tactic for a local seo client and with just a few additional internal links the site went from page two to page one for one of the most competitive keywords on the planet. The # of referrals for the keyword increased by over 1,000%. Not bad for a couple of links.

So what are you waiting for? Get your bump on.


Tags: Search Engine Ranking Factors

17 responses so far ↓

  • 1 David Mihm // Feb 8, 2008 at 10:54 am

    Andrew, great post. Targeting internal link anchor text, IMHO, is one of the single most effective SEO strategies for small businesses. And your point about going after keywords that you’re ranking well, but not terrifically, for is so true.

  • 2 Andrew Shotland // Feb 8, 2008 at 1:56 pm

    I really think this is one of the best things you can do SEO-wise.

  • 3 Hobo // Feb 8, 2008 at 3:34 pm

    What David said. Great post, Andrew.

  • 4 Andrew Shotland // Feb 8, 2008 at 6:00 pm

    Danke Hobo.

  • 5 Marc Phillips // Feb 9, 2008 at 6:56 pm

    Move over Bill O’Reilly. Shotland is the man!

    I should note that this approach increases the cumulative number of keywords in Google as well.

    Best
    Marc

  • 6 peter caputa // Feb 17, 2008 at 2:18 pm

    Well said, Andrew. I use HubSpot’s Keyword Grader to identify “my favorite” keywords using 4 criteria:

    1) do they rank in the top 100 now?
    2) how much search volume does that search phrase have?
    3) how relevant is it to their business?
    4) how difficult will it be? (Not KEI)

    I advise my clients to create optimized landing pages for those terms and use their blog to do internal links to them. Just this week, I had a client go from ranking on the 10th page to ranking on the 1st page in 2 days for one of their “favorite” keywords.

    Of course, a few good links from quality external sites usually cements the standing.

  • 7 taylor // Mar 6, 2008 at 3:03 pm

    I am kind of confused on what you’re saying. If you get the chance could you contact me at ttomp13@gmail.com? Maybe you could help me out? It would be much appreciated.

  • 8 My Daily Hustle 2.0 » Blog Archive » Increase Page Rank - “Page 2 Bump” // Mar 11, 2008 at 9:07 pm

    [...] is a cool technique that I ran across at localseoguide.com . It sounds pretty simple but could be effective. I’m not sure how much traffic this will bring [...]

  • 9 Local Search, SEO, and Rants | Stephen Espinosa » Blog Archive » Take Advantage of Trusted Sources - Local Search Tactics // May 27, 2008 at 10:45 am

    [...] your Y! Local Listing. The result typically looks something like this.This is similar to the “Page 2 Bump Tactic” made popular by Andrew Shotland. What this also does is increases your online ubiquity which [...]

  • 10 Twain Harte Vacation Rentals // Jun 24, 2008 at 11:06 pm

    Great post, I also agree.

    A link with anchor text for your keyword is a great link whether it’s from a page on your own site or on another site.

    They both have the same value all other things being equal.

  • 11 Keyword Potential*: Pull Keyword Needles Out Of Analytics Haystacks // Jun 30, 2008 at 7:29 pm

    [...] I mentioned in my post on how to improve page 2 rankings, boosting the performance of keywords you already get traffic for can have a great ROI.  But how [...]

  • 12 Заметки новичка » Архив блога » Железный метод увеличения поискового трафика // Jul 1, 2008 at 9:07 am

    [...] Что-то похожее уже было в посте “Оптимизация старых постов“, поэтому можете считать этот пост дополнением к той статье. Сам метод я подсмотрел вот здесь. [...]

  • 13 trezora - handmade jewelry & fashion jewelry // Jul 18, 2008 at 10:37 pm

    I noticed a similar effect by creating mulitple but natural internal links for my major categories like glass pendants and glass earrings. I’ve ranked in the top 3 consistently for a while. It’s also nice to cover singular and plural forms of the keywords.

    Thanks,

    Mendy

  • 14 How to Use Yahoo Local to Rank in Google Local and Vice-Versa // Dec 12, 2008 at 11:49 am

    [...] For more tricky linking ideas check out my post on how to boost your rankings in Google using internal links. [...]

  • 15 Stephen Espinosa | Local Search | White Sox Fan » Blog Archive » Taking Advantage of Trusted Sources // Dec 13, 2008 at 6:25 pm

    [...] is similar to the “Page 2 Bump Tactic” made popular by Andrew Shotland. This also increases your online ubiquity, which we all know [...]

  • 16 My Daily Hu$tle. 2.0 » Blog Archive » Increase Page Rank - “Page 2 Bump” // Feb 14, 2009 at 11:32 pm

    [...] is a cool technique that I ran across at localseoguide.com . It sounds pretty simple but could be effective. I’m not sure how much traffic this will bring [...]

  • 17 Increase Page Rank – "Page 2 Bump" « My Daily Hu$tle // Jun 4, 2010 at 12:35 am

    [...] is a cool technique that I ran across at localseoguide.com . It sounds pretty simple but could be effective. I’m not sure how much traffic this will bring [...]

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