There is apparently a new bug that is impacting the reporting of listing/profile views in the GMB Insights dash. According to GMB, this client’s views flatlined for 9/19 & 9/20:
If I were a business owner this GMB Insights graph would freak me out. However, thanks to campaign tagging we can see that Google Analytics is telling a different story:
What’s interesting is that this may not be a bug, but rather be a discrepancy in how GMB Insights reports page views. If they don’t include seeing a listing in a SERP as a view then it would be possible to click through to the website without ever recording a “view.” If you are seeing this drop and have your own theory we would love to hear from you in the comments! Special thanks to Matt Storms for sending us down this rabbit hole!