Google My Business Insights Bug?

There is apparently a new bug that is impacting the reporting of listing/profile views in the GMB Insights dash. According to GMB, this client’s views flatlined for 9/19 & 9/20: If I were a business owner this GMB Insights graph would freak me out. However, thanks to campaign tagging we can see that Google Analytics is telling a different story: What’s interesting is that this may not be a bug, but rather be a discrepancy in how GMB Insights reports page…

The Rise & Fall of “Yellow Pages”

Jumping on the bandwagon of Google’s new ngram thing that charts the use of words in books from 1800 to 2000.  Here’s the chart for “yellow pages” And here’s Google Insights chart for “yellow pages” search queries from 2004 to the present: Looks like the Civil War killed “SEO” in it’s 1.0 phase (guessing they called it “one point naught” in those days):

Tiger Woods Cheats, Farts & Ranks

It’s that time of year again and who really cares about the latest Google Maps announcements when there is a disgraced celebrity to ponder? I am hearing from a lot of different sites that the whole Tiger Woods thing has been a like a big traffic Christmas gift, particularly for news sites and social networks that are generating a lot of articles and discussions on his night putting activities.  In my attempt to cash in on the craze I figured…

Search Engine Optimization & Google Insights

For those of you who haven’t checked out Google Insights yet, I definitely recommend it for keyword research. In short the tool provides you with trend data on how popular a keyword search has been over time and it allows you to filter the data by location, something local marketers should all appreciate. There still is a lack of data for niche local searches. for instance there is no data for queries for “las vegas carpet” in Nevada, but the…