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Everything You Wanted To Know About Duplicate Business Listings…

May 22nd, 2014
4 Comments


…but not really.

I mean who really wants to understand how duplicate business listings are created and how the problem can be solved? It’s not exactly cocktail party conversation.

But if your business is affected by them, like every business that relies on local search traffic is, perhaps you might want to take a few minutes out of your day and read the white paper I wrote for Yext, The Definitive Guide To Duplicate Business Listings.

Here’s the fancy graphic they made for it:
Yext Duplicate Business Listings

Click to enlarge

And if you’re really interested in the subject, check out Why Duplicate Business Listings Are Like The Walking Dead.


Tags: Local Data

4 responses so far ↓

  • 1 Harry Lerwill // May 23, 2014 at 11:52 am

    I’ve been arguing for a while that the use of call forwarding numbers on directory publisher websites has the potential to hurt the local SEO of customers.

  • 2 Andrew Shotland // May 23, 2014 at 11:59 am

    I bet you are popular around the office Harry! :)

    Nice to see you here btw.

  • 3 John Warner // Jun 3, 2014 at 5:14 pm

    I thought alot of business directory listings was a bad method in SEO.

  • 4 Cody Baird // Sep 1, 2014 at 12:08 pm

    Wow. Thanks Andrew. Stable vs. Dynamic listing id’s. I did not know and this has my mind spinning. Love the “AKA” format trick with Publishers. Can I ask how you are discovering the difference? Speaking/working with publishers, viewing source, etc..

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