…but not really.
I mean who really wants to understand how duplicate business listings are created and how the problem can be solved? It’s not exactly cocktail party conversation.
But if your business is affected by them, like every business that relies on local search traffic is, perhaps you might want to take a few minutes out of your day and read the white paper I wrote for Yext, The Definitive Guide To Duplicate Business Listings.
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And if you’re really interested in the subject, check out Why Duplicate Business Listings Are Like The Walking Dead.