Local SEO Tools & Software

The market for Local SEO Tools (and SEO tools in general) is just as fragmented and confusing as the rest of the Local Search Marketing industry.  I use this space to keep track of what’s out there. Would love your feedback on any of these in the comments.

Yext PowerListings (affiliate link)
Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more.  They also now do review monitoring & allow you to update Facebook, LinkedIN & Google+ from Yext’s dashboard.  It’s not free but the amount of time it can save you is huge.  Check it out here.

Here’s their fancy graphic showing where they send their data:

Full Disclosure: I get paid every time someone buys a Powerlisting via that link.  It’s not much, but it helps keep the lights on at the blog – and I do think it’s a great service. Ok, end of shill.

Many of these tools do more than their categorization suggests. Like I said, confusing.

Citation-Related Tools

Get Found – GoDaddy’s new local listings syndication service

Local Site Submit

Moz Local - see my review of Moz Local

NapTuneListings – Just launched by Milestone Marketing – In Beta

Single Platform – Owned by Constant Contact


Universal Business Listing

Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google

Yext PowerListings


Generate Local Adwords & Keyword Lists – Helps you build a list of local keyword variations.

Google Local Search Weather Report
 - by Mr. Michael Borgelt

Mike Blumenthal’s Amazing Google Places for Business Category Tool

Rank Tracking

Analytics SEO

Authority Labs

Bright Local

Catalyst EMarketing Tools: Linda Buquet has a great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.




Local Search Tool




Places Scout









WhiteSpark Local Rank Tracker – Go Darren!


Review Services

BazaarVoice – Retailer customer review solution

ChatMeter – White label rep management platform

Customer Lobby – SMB review management/generation – Go Ted!

DemandForce – Intuit’s local review, email & social platform targeting Dentists, Auto and probably everyone by now


Get Five Stars – Some local search geniuses (Mike Blumenthal & Don Campbell) brewed this tasty concoction up in the Local lab. Check it out.

Grade.us – Let’s you create a “spiffy” reviews page that’s not hosted on your site

Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.

Refgo – Malcolm Lewis’ new review service.


Vendasta – White label rep management platform

Store Locator Builders

Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)



I’ll add more later. Feel free to suggest more and provide feedback in the comments.




18 responses so far ↓

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  • 4 Gary Brown

    There are many others but I would like to suggest getlisted.org as a great resource for local search.

  • 5 Kenneth Durrum

    Thanks for posting the list of these tools. I do local seo for business owners in my community and not one person can know it all. I especially like the Screaming Frog application. This should do wonders for my website development projects.

  • 6 Bernadette Coleman

    You need to look at localsearchtool.org. We use this tool exclusively and it is a great tool for selling also.

  • 7 baltimore seo

    Great list of tools and services. I like Yext but kinda pricy. But of course it save some good time and hassle.

  • 8 PJ

    How much are the powerlistings? It does sound like a huge timesaver.

  • 9 Andrew Shotland

    I believe they range from about $5-10/month to $400/yr for the whole package

  • 10 Tom Nguyen

    I do SEO for my clients and just watched your Manta webinar. Good stuff, Andrew. I knew a lot of the stuff but learned a few new things like having at least 5 reviews to affect search results.

  • 11 Andrew Shotland

    Thanks Tom. The 5 review rule is not a rule per-se, but it was a factor that seemed to be significant by the Bizible ranking factors study. Your mileage may vary.

  • 12 Harland

    SEMRush is packed with important and mostly accurate features/stats. It would be helpful to have a list of the top 50-100 Local sites to get listed on.

  • 13 Steven Schultz

    Great list, Andrew!
    I really like Whitesparks citation finder, have used it for many campaigns with great results.
    By the way, if anyone needs a decent local SERP tracker, I think Powersuite’s Rank Tracker does a good job. It track rankings in Google Places and allows you to set a location when doing a rank check.


  • 14 BB

    “How much are the powerlistings”

  • 15 Andrew Shotland

    You can find pricing info somewhere in here http://www.yext.com/pl/localseo/index.html

  • 16 Tom Nguyen

    I thought about Yext, but are they legit or is it better to do the listings one-by-one?

  • 17 Andrew Shotland

    Tom, totally depends on how often you update your data. The more often you update it, the more Yext could be a better solution.

  • 18 Cedric


    Maybe you can add our rank checker tool for local SEO ?


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