The market for Local SEO Tools (and SEO tools in general) is just as fragmented and confusing as the rest of the Local Search Marketing industry. I use this space to keep track of what’s out there. Would love your feedback on any of these in the comments.
Yext PowerListings (affiliate link)
Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more. They also now do review monitoring & allow you to update Facebook, LinkedIN & Google+ from Yext’s dashboard. It’s not free but the amount of time it can save you is huge. Check it out here.
Full Disclosure: I get paid every time someone buys a Powerlisting via that link. It’s not much, but it helps keep the lights on at the blog – and I do think it’s a great service. Ok, end of shill.
Many of these tools do more than their categorization suggests. Like I said, confusing.
Citation-Related Tools/Business Listings Management
Try Local SEO Guide’s New Free Chrome Extension for Citation Research: N.A.P. Hunter Lite!
Get Found – GoDaddy’s new local listings syndication service
NapTuneListings – Just launched by Milestone Marketing – In Beta
Qiigo.com – Pronounced “Key-Go”
Single Platform – Owned by Constant Contact
Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
Txtio.com – The most affordable self-serve bulk SMS/MMS software on the market. Instant access. No short codes. No Monthly Fee. Pay as you go.
Catalyst EMarketing Tools: Linda Buquet has a great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.
WhiteSpark Local Rank Tracker – Go Darren!
BazaarVoice – Retailer customer review solution
BirdEye – Generate reviews & publish your Yelp and other 3rd party reviews on your own profiles.
ChatMeter – White label rep management platform
Customer Lobby – SMB review management/generation – Go Ted!
DemandForce – Intuit’s local review, email & social platform targeting Dentists, Auto and probably everyone by now
Get Five Stars – Some local search geniuses (Mike Blumenthal & Don Campbell) brewed this tasty concoction up in the Local lab. Check it out.
Grade.us – Let’s you create a “spiffy” reviews page that’s not hosted on your site
Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.
OnDemandReviews – They get customer reviews for you
Refgo – Malcolm Lewis’ new review service for real estate agents
Vendasta – White label rep management platform
Store Locator Builders
I’ll add more later. Feel free to suggest more and provide feedback in the comments.