A list of some of my favorite non-Google tools for doing SEO. Some are free.
Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
SEMRush: Great way to find keywords that your competition either ranks for or targets with Google Adwords. Not so great for small sites though.
Screaming Frog SEO Spider: A tool to crawl your site like Googlebot would and discover all sorts of screwy things. Essential for bigger sites.
Google Places Category Tool: Mike Blumenthal created a way to see all of the Google Places categories in one place. Tres useful.
Generate Local Adwords & Keyword Lists – Helps you build a list of local keyword variations.
Local Search Toolkit: SEOverflow’s tool pulls the top Google Places listings for a query and shows you the business name, the web site title tag, # of citations, # of reviews, # of images, whether it’s claimed and distance from city center.
Local Search Rank Checker: A great rank checker from Bright Local
Catalyst EMarketing Tools: Linda Buquet has a great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.

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