A list of some of my favorite non-Google tools for doing SEO. Some are free.
Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more. They also now do review monitoring. It’s not free but the amount of time it can save you is huge. Check it out here.
Here’s their fancy graphic showing where they send their data:
Full Disclosure: I get paid every time someone buys a Powerlisting via that link. It’s not much, but it helps keep the lights on at the blog – and I do think it’s a great service. Ok, end of shill…
Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
SEMRush: Great way to find keywords that your competition either ranks for or targets with Google Adwords. Not so great for small sites though.
Screaming Frog SEO Spider: A tool to crawl your site like Googlebot would and discover all sorts of screwy things. Essential for bigger sites.
GetListed: See how your business is listed on Google, Bing and other local search engines. Created by David Mihm and definitely worth checking out.
Google Places Category Tool: Mike Blumenthal created a way to see all of the Google Places categories in one place. Tres useful.
Generate Local Adwords & Keyword Lists – Helps you build a list of local keyword variations.
Local Search Toolkit: SEOverflow’s tool pulls the top Google Places listings for a query and shows you the business name, the web site title tag, # of citations, # of reviews, # of images, whether it’s claimed and distance from city center.
Local Search Rank Checker: A great rank checker from Bright Local
Catalyst EMarketing Tools: Linda Buquet has a great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.
13 responses so far ↓
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4 Gary Brown
There are many others but I would like to suggest getlisted.org as a great resource for local search.
5 Kenneth Durrum
Thanks for posting the list of these tools. I do local seo for business owners in my community and not one person can know it all. I especially like the Screaming Frog application. This should do wonders for my website development projects.
6 Bernadette Coleman
You need to look at localsearchtool.org. We use this tool exclusively and it is a great tool for selling also.
7 baltimore seo
Great list of tools and services. I like Yext but kinda pricy. But of course it save some good time and hassle.
8 PJ
How much are the powerlistings? It does sound like a huge timesaver.
9 Andrew Shotland
I believe they range from about $5-10/month to $400/yr for the whole package
10 Tom Nguyen
I do SEO for my clients and just watched your Manta webinar. Good stuff, Andrew. I knew a lot of the stuff but learned a few new things like having at least 5 reviews to affect search results.
11 Andrew Shotland
Thanks Tom. The 5 review rule is not a rule per-se, but it was a factor that seemed to be significant by the Bizible ranking factors study. Your mileage may vary.
12 Harland
SEMRush is packed with important and mostly accurate features/stats. It would be helpful to have a list of the top 50-100 Local sites to get listed on.
13 Steven Schultz
Great list, Andrew!
I really like Whitesparks citation finder, have used it for many campaigns with great results.
By the way, if anyone needs a decent local SERP tracker, I think Powersuite’s Rank Tracker does a good job. It track rankings in Google Places and allows you to set a location when doing a rank check.
Steven
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