Local SEO Tools & Software

The market for Local SEO Tools (and SEO tools in general) is just as fragmented and confusing as the rest of the Local Search Marketing industry.  I use this space to keep track of what’s out there. Would love your feedback on any of these in the comments.

Yext PowerListings (affiliate link)
Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more.  They also now do review monitoring & allow you to update Facebook, LinkedIN & Google+ from Yext’s dashboard.  It’s not free but the amount of time it can save you is huge.  Check it out here.

Here’s their fancy graphic showing where they send their data:

Full Disclosure: I get paid every time someone buys a Powerlisting via that link.  It’s not much, but it helps keep the lights on at the blog – and I do think it’s a great service. Ok, end of shill.

Many of these tools do more than their categorization suggests. Like I said, confusing.

Citation-Related Tools/Business Listings Management

Try Local SEO Guide’s New Free Chrome Extension for Citation Research: N.A.P. Hunter Lite!

Citation Burst & Google+ Local Analysis Tool (by Bright Local)

Get Found – GoDaddy’s new local listings syndication service

Local Site Submit

Moz Local – see my review of Moz Local

NapTuneListings – Just launched by Milestone Marketing – In Beta

Qiigo.com – Pronounced “Key-Go”

Single Platform – Owned by Constant Contact


Universal Business Listing

Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google

Yext PowerListings


Generate Local Adwords & Keyword Lists – Helps you build a list of local keyword variations.

Google Local Search Weather Report
 – by Mr. Michael Borgelt

Mike Blumenthal’s Amazing Google Places for Business Category Tool

Schema Creator Tool – by Jackson Lo

Txtio.com – The most affordable self-serve bulk SMS/MMS software on the market. Instant access. No short codes. No Monthly Fee. Pay as you go.

Rank Tracking

Analytics SEO

Authority Labs

< Bright Local Search Rank Checker – 1 Month Free Trial

Catalyst EMarketing Tools: Linda Buquet has a great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.




Local Search Tool


Moz.com Pro Rank Tracker



Places Scout









WhiteSpark Local Rank Tracker – Go Darren!


Review Services

BazaarVoice – Retailer customer review solution

BirdEye – Generate reviews & publish your Yelp and other 3rd party reviews on your own profiles.

ChatMeter – White label rep management platform

Customer Lobby – SMB review management/generation – Go Ted!

DemandForce – Intuit’s local review, email & social platform targeting Dentists, Auto and probably everyone by now


Get Five Stars – Some local search geniuses (Mike Blumenthal & Don Campbell) brewed this tasty concoction up in the Local lab. Check it out.

Grade.us – Let’s you create a “spiffy” reviews page that’s not hosted on your site

Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.

OnDemandReviews – They get customer reviews for you

Refgo – Malcolm Lewis’ new review service for real estate agents



Review Flow (by Bright Local)

Review Trackers

Vendasta – White label rep management platform

Store Locator Builders



SIM Partners’ Velocity


Yext Pages

Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)


I’ll add more later. Feel free to suggest more and provide feedback in the comments.




24 responses so far ↓

  • 1 Gary Brown // Mar 9, 2012 at 6:30 am

    There are many others but I would like to suggest getlisted.org as a great resource for local search.

  • 2 Kenneth Durrum // May 15, 2012 at 9:09 am

    Thanks for posting the list of these tools. I do local seo for business owners in my community and not one person can know it all. I especially like the Screaming Frog application. This should do wonders for my website development projects.

  • 3 Bernadette Coleman // Dec 6, 2012 at 12:05 pm

    You need to look at localsearchtool.org. We use this tool exclusively and it is a great tool for selling also.

  • 4 baltimore seo // Dec 22, 2012 at 12:01 pm

    Great list of tools and services. I like Yext but kinda pricy. But of course it save some good time and hassle.

  • 5 PJ // Jan 17, 2013 at 9:20 am

    How much are the powerlistings? It does sound like a huge timesaver.

  • 6 Andrew Shotland // Jan 17, 2013 at 9:23 am

    I believe they range from about $5-10/month to $400/yr for the whole package

  • 7 Tom Nguyen // Feb 1, 2013 at 11:02 am

    I do SEO for my clients and just watched your Manta webinar. Good stuff, Andrew. I knew a lot of the stuff but learned a few new things like having at least 5 reviews to affect search results.

  • 8 Andrew Shotland // Feb 1, 2013 at 2:22 pm

    Thanks Tom. The 5 review rule is not a rule per-se, but it was a factor that seemed to be significant by the Bizible ranking factors study. Your mileage may vary.

  • 9 Harland // Mar 21, 2013 at 10:35 pm

    SEMRush is packed with important and mostly accurate features/stats. It would be helpful to have a list of the top 50-100 Local sites to get listed on.

  • 10 Steven Schultz // May 2, 2013 at 6:05 am

    Great list, Andrew!
    I really like Whitesparks citation finder, have used it for many campaigns with great results.
    By the way, if anyone needs a decent local SERP tracker, I think Powersuite’s Rank Tracker does a good job. It track rankings in Google Places and allows you to set a location when doing a rank check.


  • 11 BB // Jun 22, 2013 at 10:16 pm

    “How much are the powerlistings”

  • 12 Andrew Shotland // Jun 23, 2013 at 9:32 am

    You can find pricing info somewhere in here http://www.yext.com/pl/localseo/index.html

  • 13 Tom Nguyen // Oct 11, 2013 at 10:00 pm

    I thought about Yext, but are they legit or is it better to do the listings one-by-one?

  • 14 Andrew Shotland // Oct 12, 2013 at 9:08 am

    Tom, totally depends on how often you update your data. The more often you update it, the more Yext could be a better solution.

  • 15 Cedric // Feb 28, 2014 at 8:21 am


    Maybe you can add our rank checker tool for local SEO ?


  • 16 Nate // Jul 18, 2014 at 5:59 am

    Too often do I find useless lists, but you actually developed a list with a lot of useful resources. I use Whitespark like crazy!

  • 17 Sameer Panjwani // Aug 26, 2014 at 7:25 pm

    We’ve just released the beta version of our new all-in-one SEO tool call Mondovo (http://www.mondovo.com). It would be great if you could check it out and if it’s useful, do consider adding it to the list.

  • 18 Pawas // Aug 27, 2014 at 7:56 am

    wow. that’s one big list of local seo tools. I was looking for tools that could help me find citation sources. thank god i found this post. great work andrew.

  • 19 Wilco de Kreij // Nov 28, 2014 at 4:29 am

    Yeah – I’m biased as I’m the co-owner.. but I think SEO Rank Monitor would be a great add to this list as well :) Hit me up if you want to try it out!

  • 20 Josh Thurman // Dec 2, 2014 at 6:45 am

    Wow, great list, thank you so much for putting it together. Providing local SEO services for clients is easier and faster with these tools.

  • 21 Bob // Dec 2, 2014 at 10:13 am

    Have you seen the Five Star Review System for getting reviews and referrals?

  • 22 Andrew Shotland // Dec 2, 2014 at 10:15 am

    Guess I have now 😛

  • 23 Sebastian // Mar 2, 2015 at 9:11 am

    If your business is located in Austria, you can use https://www.navipoi.at 😉

  • 24 Mirko // Sep 17, 2015 at 3:57 am

    > Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)

    Loool. Greedy Dutch men

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