How To Add or Update a Business Listing To Mapquest

Mapquest logo

Mapquest.com, the original online map app, was acquired by Aol several years ago. While the site is no longer the dominant mapping service, it still gets a lot of local search traffic for people looking for both directions and businesses. You want to make sure that your business is listed there and that it’s up to date.

In January 2014, Mapquest decided to completely outsource the Mapquest local business center to Yext. So now if you want to add a business listing to Mapquest or you want to know how to update your Mapquest listing, you need to use Yext.

It’s pretty simple. You just sign up for a Yext Powerlistings subscription and then you can add or update your business info, not only on Mapquest, but on the 50+ other local search sites in Yext’s network. Yext Powerlistings also has some other great features including review monitoring, reporting on traffic to local search site profile pages and posting to your Facebook, Foursquare and Google+ accounts.

You can check out how your business appears in Yext’s network here.

Disclosure: I get a cut from sending business to Yext. It’s not much but it keeps the lights on at the blog, so if you’re interested in Yext, I’d appreciate it if you buy it through my link. Thanks!



18 responses so far ↓

  • 1 Ronald Harris // Jun 4, 2015 at 9:01 pm

    Why make a person pay to add a business or update it. I like doing this myself I dont want to pay yext to do my business but if I dont can I be listed?

  • 2 Andrew Shotland // Jul 31, 2015 at 1:54 pm

    Hey Ron,

    The challenge many directory sites have is the cost of managing the listings/claiming/updating process. Until Yext came along, most did a pretty awful job of it because it wasn’t where the money was. Yext figured out a way to manage this function and turn a cost center for these directories into a profit center. I agree for those who want to do it themselves, it’s a drag, but there are a lot of businesses who just want it done for them.

  • 3 Ruth Siegel // Aug 3, 2015 at 11:02 am

    My business information has changed and I cannot update it because some directories now use YEXT. I paid SEO companies to create directory listings for me which are now not accurate. Do you hear the huge ripping sound? What fascists!

    I would NEVER, EVER consider giving YEXT a penny!

  • 4 Andrew Shotland // Aug 3, 2015 at 12:12 pm

    Hey Ruth,

    Hard to say without seeing what happened, but my guess is that your listing changes have nothing to do with Yext and everything to do with most local directory site publishers’ inability to effectively maintain consistent data. While I can understand not wanting to pay Yext to fix this problem, fixing this kind of problem is one of the main reasons Yext exists. We see this kind of thing happen over and over again to listings that have been manually claimed.

  • 5 Steve Baro // Aug 20, 2015 at 4:29 pm

    So is there a way to add a basic listing to MapQuest without having to join Yext?

  • 6 Ruben Pizarro // Sep 30, 2015 at 4:53 pm

    Nice! I figured there had to be a way to upload business directory to whitepages, switchboard, 411, and some of the other ones that don’t allow you to register your business…

  • 7 Ian // Oct 16, 2015 at 11:13 am

    This is ridiculous to me. It’s one thing to leverage the value of updating all the directory listings/citations for a business and charge a fee for that; but it’s an entirely different story to set up a system where paying Yext is the ONLY way to update listings. I’m not trying to be dramatic, but it’s essentially a (low-level) form of extortion. I am an in-house marketer for a business and cannot ensure listings are accurate without having to tell my boss that I have to pay $150 for Yext to update it for me, when I’m perfectly capable of doing it myself – that’s my JOB.

  • 8 Andrew Shotland // Oct 16, 2015 at 11:26 am

    Hey Ian,

    See my previous comments. You can look at Yext as extortion or you can look at Yext as trying to provide a profitable service that most local directories cannot/will not provide. I imagine if you, or your boss, looked at the time you would have spent manually claiming/updating/fixing your listings on every site, it would easily be worth more than whatever you spent on Yext.

  • 9 Ian // Oct 16, 2015 at 11:41 am

    Yes, if I needed to claim/update/fix every listing on every site then perhaps that would be worth it. But that’s not the case; before Yext existed we dedicated a large amount of time and effort to ensuring most of our citations were accurate. We moved offices last year, and now I have to justify paying $150 to change the suite number in our office address. As I said, if they made it an option to pay for the full range of services then that would be one thing. I believe the time that it would take me to update the suite number on MapQuest would not be worth $150.

  • 10 Andrew Shotland // Oct 16, 2015 at 11:53 am

    Have you tried https://help.mapquest.com/hc/en-us/requests/new?ticket_form_id=99678

  • 11 Kyo // Oct 22, 2015 at 9:04 am

    I agree with the others. When did the option to update our own business information on the web become so difficult? Now we have to pay? This is awful for small business owners.

  • 12 tom // Oct 28, 2015 at 11:35 am

    Sorry Andrew,
    I agree with the majority on here. If I want premium services then I expect to pay. If I want to do it myself I should be able to do so. Your right it is a profitable service. It’s HUGELY profitable since your not given a choice. Maybe you can tell me how I can have the same business model?

  • 13 Andrew Shotland // Oct 28, 2015 at 11:43 am

    Tom et al,

    I don’t disagree with you guys that having the option to DIY would be ideal. That said, given the realities of running businesses like Mapquest, the trend is moving in the opposite direction. Publishers don’t want to have to support high-touch processes. DIY is not really DIY, it’s more like DIY and then someone has to do all the backend work to make sure you have provided good data. This is why Google doesn’t 100% trust your claimed GMB data.

    You can have the same business model. Just build a service that does a similar thing and offer publishers the same economic incentives to adopt your model. While I imagine Yext has paid for some exclusives, there’s nothing stopping anybody else from being as aggressive.

  • 14 Kelly // Oct 29, 2015 at 12:28 pm

    As a small business owner, I want to take full advantage of running my business myself. I don’t want to rely on a huge corporation to put in my details, I am capable of this myself. This is just another example of sticking it to small business owners. I did speak with Yext and quite frankly for what they do the price is very unreasonable. I can’t afford that as a small business owner and don’t think in order to have people find my business on something such as Mapquest that I should have to pay out the nose. Frankly just because the “trend” is moving that way doesn’t mean it’s better.

  • 15 Chris // Nov 4, 2015 at 12:50 pm

    I agree with the masses. Yext reviews are terrible and surely will only get worse as they fleece/victimize local businesses. Avoid those four-lettered Y companies altogether…

  • 16 Brian // Nov 7, 2015 at 9:28 pm

    It is a rip off. Business owners are told to check and keep directory listings up to date. When you check they are filled with misinformation that the business never put there. Next step is to tell owner he must pay to fix it.
    Thats not a business , its organized crime

  • 17 Mike Stanley // Nov 19, 2015 at 9:59 am

    Filling out this link for mapquest is as extensive as asking them to place the local listing. Lets see if they can add it for me ?



  • 18 Alex // Nov 19, 2015 at 8:18 pm

    One big problem that you forgot to mention. After Maps.ca have been overtaken by Yext, it no longer serves “Ca”. There is no way to add any business located in Canada. Yext interface won’t let you enter anything but US state and ZIP code.

Leave a Comment

Comments are moderated before publishing