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How To Add or Update a Business Listing To Mapquest

Mapquest logo

Mapquest.com, the original online map app, was acquired by Aol several years ago. While the site is no longer the dominant mapping service, it still gets a lot of local search traffic for people looking for both directions and businesses. You want to make sure that your business is listed there and that it’s up to date.

In January 2014, Mapquest decided to completely outsource the Mapquest local business center to Yext. So now if you want to add a business listing to Mapquest or you want to know how to update your Mapquest listing, you need to can use Yext.

You also can submit your request to Mapquest at https://help.mapquest.com/hc/en-us/requests/new?ticket_form_id=99678

Yext is pretty simple. You just sign up for a Yext Powerlistings subscription and then you can add or update your business info, not only on Mapquest, but on the 50+ other local search sites in Yext’s network. Yext Powerlistings also has some other great features including review monitoring, reporting on traffic to local search site profile pages and posting to your Facebook, Foursquare and Google+ accounts.

You can check out how your business appears in Yext’s network here.

Disclosure: I get a cut from sending business to Yext. It’s not much but it keeps the lights on at the blog, so if you’re interested in Yext, I’d appreciate it if you buy it through my link. Thanks!

 

30 Comments

30 responses so far ↓

  • 1 Ronald Harris // Jun 4, 2015 at 9:01 pm

    Why make a person pay to add a business or update it. I like doing this myself I dont want to pay yext to do my business but if I dont can I be listed?

  • 2 Andrew Shotland // Jul 31, 2015 at 1:54 pm

    Hey Ron,

    The challenge many directory sites have is the cost of managing the listings/claiming/updating process. Until Yext came along, most did a pretty awful job of it because it wasn’t where the money was. Yext figured out a way to manage this function and turn a cost center for these directories into a profit center. I agree for those who want to do it themselves, it’s a drag, but there are a lot of businesses who just want it done for them.

  • 3 Ruth Siegel // Aug 3, 2015 at 11:02 am

    My business information has changed and I cannot update it because some directories now use YEXT. I paid SEO companies to create directory listings for me which are now not accurate. Do you hear the huge ripping sound? What fascists!

    I would NEVER, EVER consider giving YEXT a penny!

  • 4 Andrew Shotland // Aug 3, 2015 at 12:12 pm

    Hey Ruth,

    Hard to say without seeing what happened, but my guess is that your listing changes have nothing to do with Yext and everything to do with most local directory site publishers’ inability to effectively maintain consistent data. While I can understand not wanting to pay Yext to fix this problem, fixing this kind of problem is one of the main reasons Yext exists. We see this kind of thing happen over and over again to listings that have been manually claimed.

  • 5 Steve Baro // Aug 20, 2015 at 4:29 pm

    So is there a way to add a basic listing to MapQuest without having to join Yext?

  • 6 Ruben Pizarro // Sep 30, 2015 at 4:53 pm

    Nice! I figured there had to be a way to upload business directory to whitepages, switchboard, 411, and some of the other ones that don’t allow you to register your business…

  • 7 Ian // Oct 16, 2015 at 11:13 am

    This is ridiculous to me. It’s one thing to leverage the value of updating all the directory listings/citations for a business and charge a fee for that; but it’s an entirely different story to set up a system where paying Yext is the ONLY way to update listings. I’m not trying to be dramatic, but it’s essentially a (low-level) form of extortion. I am an in-house marketer for a business and cannot ensure listings are accurate without having to tell my boss that I have to pay $150 for Yext to update it for me, when I’m perfectly capable of doing it myself – that’s my JOB.

  • 8 Andrew Shotland // Oct 16, 2015 at 11:26 am

    Hey Ian,

    See my previous comments. You can look at Yext as extortion or you can look at Yext as trying to provide a profitable service that most local directories cannot/will not provide. I imagine if you, or your boss, looked at the time you would have spent manually claiming/updating/fixing your listings on every site, it would easily be worth more than whatever you spent on Yext.

  • 9 Ian // Oct 16, 2015 at 11:41 am

    Yes, if I needed to claim/update/fix every listing on every site then perhaps that would be worth it. But that’s not the case; before Yext existed we dedicated a large amount of time and effort to ensuring most of our citations were accurate. We moved offices last year, and now I have to justify paying $150 to change the suite number in our office address. As I said, if they made it an option to pay for the full range of services then that would be one thing. I believe the time that it would take me to update the suite number on MapQuest would not be worth $150.

  • 10 Andrew Shotland // Oct 16, 2015 at 11:53 am

    Have you tried https://help.mapquest.com/hc/en-us/requests/new?ticket_form_id=99678

  • 11 Kyo // Oct 22, 2015 at 9:04 am

    I agree with the others. When did the option to update our own business information on the web become so difficult? Now we have to pay? This is awful for small business owners.

  • 12 tom // Oct 28, 2015 at 11:35 am

    Sorry Andrew,
    I agree with the majority on here. If I want premium services then I expect to pay. If I want to do it myself I should be able to do so. Your right it is a profitable service. It’s HUGELY profitable since your not given a choice. Maybe you can tell me how I can have the same business model?

  • 13 Andrew Shotland // Oct 28, 2015 at 11:43 am

    Tom et al,

    I don’t disagree with you guys that having the option to DIY would be ideal. That said, given the realities of running businesses like Mapquest, the trend is moving in the opposite direction. Publishers don’t want to have to support high-touch processes. DIY is not really DIY, it’s more like DIY and then someone has to do all the backend work to make sure you have provided good data. This is why Google doesn’t 100% trust your claimed GMB data.

    You can have the same business model. Just build a service that does a similar thing and offer publishers the same economic incentives to adopt your model. While I imagine Yext has paid for some exclusives, there’s nothing stopping anybody else from being as aggressive.

  • 14 Kelly // Oct 29, 2015 at 12:28 pm

    As a small business owner, I want to take full advantage of running my business myself. I don’t want to rely on a huge corporation to put in my details, I am capable of this myself. This is just another example of sticking it to small business owners. I did speak with Yext and quite frankly for what they do the price is very unreasonable. I can’t afford that as a small business owner and don’t think in order to have people find my business on something such as Mapquest that I should have to pay out the nose. Frankly just because the “trend” is moving that way doesn’t mean it’s better.

  • 15 Chris // Nov 4, 2015 at 12:50 pm

    I agree with the masses. Yext reviews are terrible and surely will only get worse as they fleece/victimize local businesses. Avoid those four-lettered Y companies altogether…

  • 16 Brian // Nov 7, 2015 at 9:28 pm

    It is a rip off. Business owners are told to check and keep directory listings up to date. When you check they are filled with misinformation that the business never put there. Next step is to tell owner he must pay to fix it.
    Thats not a business , its organized crime

  • 17 Mike Stanley // Nov 19, 2015 at 9:59 am

    Filling out this link for mapquest is as extensive as asking them to place the local listing. Lets see if they can add it for me ?

    https://help.mapquest.com/hc/en-us/requests/new?ticket_form_id=99678

    http://www.PhiladelphiaWeddingPhotographers.org

  • 18 Alex // Nov 19, 2015 at 8:18 pm

    One big problem that you forgot to mention. After Maps.ca have been overtaken by Yext, it no longer serves “Ca”. There is no way to add any business located in Canada. Yext interface won’t let you enter anything but US state and ZIP code.

  • 19 Rambo // Jan 8, 2016 at 11:08 am

    This is the wrong direction. Andrew, you don’t have to be a sellout and defend a company who outsources these jobs. It’s why you have to beg for pennies to “keep the lights on.”

    “Stand for something or you’ll fall for everything.”

  • 20 Andrew Shotland // Jan 8, 2016 at 11:11 am

    I am reminded of this exchange https://www.youtube.com/watch?v=sFBOQzSk14c

  • 21 Gloria // Jan 14, 2016 at 5:17 pm

    You can hire an attorney and sue mapquest and yext for loss of business. That’s what we plan on doing . They have the wrong info online and want let you change it

  • 22 Brian // Feb 4, 2016 at 11:07 am

    You suck and MapQuest sucks for extorting me to update/enter business info for my business listing. Im sure you get a cut and you all can go bang yourselves! Screw YEXT! I will personally never use MapQuest ever again!

  • 23 Andrew Shotland // Feb 4, 2016 at 11:29 am

    Thanks for the permission to go bang myself. Guess I could use a cigarette now…

  • 24 GraymatterSEO.com // Mar 8, 2016 at 12:10 pm

    https://mapquest.zendesk.com/hc/en-us/articles/205610144-Add-a-basic-Business-Listing-

    Looks like you can still add your listing, but if you want to update, edit, add photos, hours of operation… etc, then you’ll have to have a premium account at yext.

  • 25 Caroline Madden // Mar 31, 2016 at 1:23 pm

    Thank you for helping me find a free way to get on MapQuest.

  • 26 Dan // Apr 4, 2016 at 8:07 am

    Does mapquest not accept Canadian listings?

  • 27 Brandon // Apr 19, 2016 at 9:26 am

    Wow there is a lot of bashing going on. I used to feel the same way when Yext was born. Evil. nuff said. However over the years Yext has evolved and has become better and is still one of the best decent automated dashboards out there. I used to do these directories by hand, hated it! Time consuming and daunting. Other services like Moz Local are alright but I do not believe they handle duplicate supression like Yext. Another company that executes this work by hand is Whitespark. Still costly. But like Andrew states by time you spend the time to do the work you might as well pay to have this done. If you are looking for a cost savings, contact Yext and tell them you want to be a reseller. They will give you your business for free and you pay I think $300. Cheaper than paying the standard consumer price. Then you have the option to resell at a discount and make a few bucks.

    My challenge I have run into is I have 2 hotels in Raleigh that share the same address. If you search by hotel name they come up on MapQuest however if you search by address they do not. Any ideas on this? Search by address it just tells me it is not found.

  • 28 Andrew Shotland // Apr 19, 2016 at 10:06 am

    Hey Brandon, I think Mapquest doesn’t return POIs if you search by address. You have to use the “Layers” icons at the top of the page to display nearby businesses once you have done the address search. If you send me the listings via our contact form or put them in the comments, I can take a look.

  • 29 Brandon // Apr 19, 2016 at 11:20 am

    Thank you Andrew for your reply.

    Courtyard Columbia Downtown at USC
    Marriott.com/caecd
    This is the screen shot of the address pulling up ok – http://screencast.com/t/d94lvIki

    ==========================
    Residence Inn Raleigh Durham Airport/Brier Creek – marriott.com/rduac
    Screen shot showing hotel exists when searching by name: http://screencast.com/t/AWdrVekE

    =============================
    Courtyard Raleigh Durham Airport/Brier Creek – marriott.com/rduab – screen shot showing it pulls up by hotel name – http://screencast.com/t/ljij3PgJ

    =========================
    But… when you search by address, i get nothing… http://screencast.com/t/AG1tCISfvl

  • 30 Andrew Shotland // Apr 21, 2016 at 12:53 pm

    Think this is just a case of Mapquest needing more info to give you a result. If you search for “10600 little brier creek lane” you get a result with that address.

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