Yahoo Local is one of the largest local business directories on the Web. Yahoo used to be a free business listing site, but a few years ago it outsourced its local listings management to Yext, a local business listings service that provides the ability to update your business information in real time across 50+ U.S. yellow pages sites and directories. Yext also has partnerships with several non-U.S. directories. You can check out the status of your business’ info and how Yext works by clicking on the following link:
If you want to go through Yahoo, follow the guide below:
Step 1 – Go to Yahoo and search for your business
Typically Yahoo will already have a listing for your business in its index. You just need to find it to claim it.
Step 2 – Find Your Business Listing in Yahoo’s Results
You should see a result for your business on the right side of the search results page in a box we typically call a “Knowledge Panel”. If your business has not been claimed, you should see a link that reads “Is this your business? Verify your listing”.
Step 3 – Click on Verify Your Listing Link
Click the link and you will be taken to a Yext page like http://www.yext.com/pl/localseo/index.html where you will see how your business information appears across Yext’s Powerlisting Network.
Step 4 -Click on the “Continue” link
Click on the “Continue” link at the bottom of the page and you’ll be taken to an “Update Your Listing” page where you can update your location’s information.
Step 5 – Select Your Plan
Once you have entered the information, click “Continue” to get to the “Select Your Plan” page. Currently, you can choose from the following four local business directory submission plans:
– Yahoo Only: $150/year
– Essential (Includes Yahoo and 11 other top sites such as Google, Yelp & Facebook): $449/year
– Complete (Includes over 50 sites + ability to publish menus, calendars, etc. + analytics): $499/year
– Premium (Includes Complete package + review monitoring + Yext Pages): $999/year
Step 6 – Try To Go The Free Route
If you don’t want to manage your listings via Yext, click the “Claim Your Basic Listing only on Yahoo” link where you can submit info on your Yahoo local business listings at no charge. The challenge with this method is there is no indication how long it will take Yahoo to respond and it may take a long time for you to get control of your listing.
The overall process is pretty easy, but it can be painstaking if you have to manage/create a lot of listings across the internet. Yext PowerListings can take care of that for you. Yahoo and Yext also offer discounts and additional services for businesses with multiple locations.
*Full Disclosure: I get paid every time someone buys a Powerlisting via that link. It’s not much, but it helps keep the lights on at the blog – and I do think it’s a great service. Ok, end of shill…
Check out Yext PowerListings and support this site while you’re at it!