This post was published over three years ago. Check out our updated 2017 Moz Local Review post. A year and a half after Moz’s acquisition of GetListed, David Mihm’s local listings baby has finally burst out of the womb. Business listings management is one of the trickiest aspects of local SEO and David has long been focused on trying to simplify the process for SMBs. So let’s see what Moz Local can do for you out of the gate: Price:…
Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers have a single “permanent” or “master” record for a given business listing. The misconception goes deeper: many people think that claiming a business causes a…
Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September. There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have answered that although quality is crucial, if you do not have sufficient quantity of citations, quality won’t suffice. In many cases people set their profiles…
Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter. Tyler Bell of Factual was quick to point out an important point: [View the story “Cheeky Google” on Storify]If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they give you – provided they don’t break something (jury’s still out on that). But Tyler’s point is spot-on. This tool has two purposes: Make it easier…
Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings. I have found it to be a bit buggy and it’s a new tool, so proceed with caution. Here are some basics on how to use it along with some tricks I have figured out thus far. Start Highlighting Go to the Optimization section of GWT and click on “Data Highlighter”. Don’t watch the video, just proceed to the blue…
You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”. The report was produced by myself and Greg for Yext to provide local marketers with information on critical issues related to business location data, some local search marketing…
Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data. The answer: $10 Billion, maybe more. Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors of some kind (bad address, name, phone number). Based on our survey, this bad data causes lots of people to not use the business they…
I am sitting in the SMX West exhibit hall where Gregg Stewart of 15miles is presenting some of the findings of the latest Local Search Usage study conducted in conjunction with Localeze. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories – Internet Yellow Pages, Local Search Sites, and Portal Sites. While two of the major findings are pretty obvious: mobile is big and social-local/daily deals is…
Greg reports on AT&T Interactive finally listening to me 😉 AT&T Interactive has opened up all the content on YP.com to third party developers. That means app developers will have access to YP.com’s 17 million local listings, maps, reviews/ratings and deals for free: Great list from Greg on free local data set providers. From Perry Evans in the comments: It also feels like we’re “racing to the bottom” for core directory data businesses. The value now has to be constructed…