Cloudy With a Chance of Pending: Google Local Ranking Weather Report
Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
How The Local Data Sausage Is Made
Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers […]
Local Citations: Quality v. Quantity?
Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September. There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have […]
Why You Should Be Open With Your Business’ Meta Data
Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter. Tyler Bell of Factual was quick to point out an important point: [View the story “Cheeky Google” on Storify]If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they give […]
How To Use Google’s Local Business Data Highlighter…So Far
Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings. I have found it to be a bit buggy and it’s a new tool, so proceed with caution. Here are some basics on how to use it along with some tricks I have figured out […]
10 Billion Ways To Get A Link
You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”. The report was […]
How Much Does Screwed-Up Business Listings Data Cost Us? $10B
Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data. The answer: $10 Billion, maybe more. Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors […]
Local Listings Are The Most Trusted – #SMX West
I am sitting in the SMX West exhibit hall where Gregg Stewart of 15miles is presenting some of the findings of the latest Local Search Usage study conducted in conjunction with Localeze. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories – […]
The YP.com Free API is Here!
Greg reports on AT&T Interactive finally listening to me 😉 AT&T Interactive has opened up all the content on YP.com to third party developers. That means app developers will have access to YP.com’s 17 million local listings, maps, reviews/ratings and deals for free: Great list from Greg on free local data set providers. From Perry […]
SEMRush Review…At Last & Free SEMRush Coupons Promo Code
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