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International SEO

18
Dec
2013
by Andrew Shotland
3 Comments

Google Local Results Are Taking Over The World

International SEO

Many of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of.  A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should.  Better […]

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26
May
2011
by Andrew Shotland
14 Comments

SEO in Emerging Markets is Hot!

International SEO , Local Search

Earlier this week I spent a few days in Barbados as a guest of Global Directories where, along with Randy Orth & Vince Graziano of EM4B, we ran a local online marketing seminar for about 200 Barbadian businesses. As I went through my talk about how to get ranked for searches like “Barbados car rental” […]

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04
Jun
2008
by Andrew Shotland
2 Comments

SMX Advanced: International SEO & Site Architecture

International SEO

Cindy Krum Issues: Multiple languages, currencies, seasonality Different search engines Different e-commerce laws Things to Consider Design, dev & maintenance cost server config & hosting location CMS & order fulfillment Email, DM, Affiliate and PPC SEO One Site Approach Everyone goes to a .com and you send users to specific subdomains or directories based on […]

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04
Jun
2008
by Andrew Shotland
No Comment

SMX Advanced: International SEO – Andy Atkins-Kruger

International SEO

Andy Atkins-Kruger Code pages with UTF-8 Don’t just “translate” page titles & meta descriptions. Adopt a global PR strategy Manage 301s – typical global site have a lot of redirection, broken page issues and meta refreshes that can screw things up Keywords in URLs Source local links Use a smart “geo-selector” -basically understand your market […]

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04
Jun
2008
by Andrew Shotland
No Comment

SMX Advanced: International SEO Part – Ian McAnerin

International SEO

Ian McAnerin: When we talk about geolocation we are talking about a page, not a site How bots identify a webpage as belonging to a particular country First the bot checks the CCLD (.ca, .cn,.uk) If no CCLD (e.g. .com) then the bot will look at IP Address If they still can’t tell they rely […]

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