Many of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of. A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should. Better […]
Earlier this week I spent a few days in Barbados as a guest of Global Directories where, along with Randy Orth & Vince Graziano of EM4B, we ran a local online marketing seminar for about 200 Barbadian businesses. As I went through my talk about how to get ranked for searches like “Barbados car rental” […]
Cindy Krum Issues: Multiple languages, currencies, seasonality Different search engines Different e-commerce laws Things to Consider Design, dev & maintenance cost server config & hosting location CMS & order fulfillment Email, DM, Affiliate and PPC SEO One Site Approach Everyone goes to a .com and you send users to specific subdomains or directories based on […]
Andy Atkins-Kruger Code pages with UTF-8 Don’t just “translate” page titles & meta descriptions. Adopt a global PR strategy Manage 301s – typical global site have a lot of redirection, broken page issues and meta refreshes that can screw things up Keywords in URLs Source local links Use a smart “geo-selector” -basically understand your market […]
Ian McAnerin: When we talk about geolocation we are talking about a page, not a site How bots identify a webpage as belonging to a particular country First the bot checks the CCLD (.ca, .cn,.uk) If no CCLD (e.g. .com) then the bot will look at IP Address If they still can’t tell they rely […]