SMX Advanced: International SEO – Andy Atkins-Kruger

Andy Atkins-Kruger

1. Code pages with UTF-8
2. Don’t just “translate” page titles & meta descriptions.
3. Adopt a global PR strategy
4. Manage 301s – typical global site have a lot of redirection, broken page issues and meta refreshes that can screw things up
5. Keywords in URLs
6. Source local links
7. Use a smart “geo-selector” -basically understand your market – language, links, etc.
8. Keyword research – “30% off” doesn’t work in Polish
9. CCTLDs or local hosting
10. Language & Content Presentation -Bots have problems distinguishing between certain languages’ character sets and word patterns.
11. Always start with a low cost pilot