Andy Atkins-Kruger

  1. Code pages with UTF-8
  2. Don’t just “translate” page titles & meta descriptions.
  3. Adopt a global PR strategy
  4. Manage 301s – typical global site have a lot of redirection, broken page issues and meta refreshes that can screw things up
  5. Keywords in URLs
  6. Source local links
  7. Use a smart “geo-selector” -basically understand your market – language, links, etc.
  8. Keyword research – “30% off” doesn’t work in Polish
  9. CCTLDs or local hosting
  10. Language & Content Presentation -Bots have problems distinguishing between certain languages’ character sets and word patterns.
  11. Always start with a low cost pilot

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