Ian McAnerin: When we talk about geolocation we are talking about a page, not a site
How bots identify a webpage as belonging to a particular country
- First the bot checks the CCLD (.ca, .cn,.uk)
- If no CCLD (e.g. .com) then the bot will look at IP Address
- If they still can’t tell they rely on link analysis
CCTLD Location:
spider crawls www.domain.com
then domain.com
then www.domain.ca
and figures the domain is Canadian
Geolocation of Website Based on Hosting Location
if your site is hosted in another country, you’ll want to make sure you can get displayed in your country’s search engine.
If you have multiple urls Google will likely display whichever one has more links to it.
www.domain.ca
www.domain.com
“Park” your domain.com as the home page – return a 200 response code
Link in your sitemap to pages with .ca ccld
Get inbound links to your .com home page.
Google will determine that you are a .ca site and you can appear in the .ca search engine but it will display the .com domain in the results.
How to Translate “Expression Equivalency”
1. Write your marketing text in English
2. Strip the doc of its soul
3. Get a translator to translate the soulless doc
4. Get a pro writer in the new language to rewrite.
Asian sites have too many links
Use Nofollow, strategic internal links and other bot-herding techniques
If you are using language switching send the user to the same page with the different language.
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