I haven’t pontificated on last week’s changes that removed most of the third party data from displaying on Google Place Pages – I basically agree with David Mihm’s assessment of the situation – this is an interface update, not an algorithm update.
This article by FT.com implies that Google removed 3rd party reviews from Place Pages because of potential legal threats from sites like Yelp. This may be, but I am not 100% convinced. After all, there are numerous review sites that had both formal and informal feed relationships with Google. Perhaps it was easier to nuke everything rather than selectively remove Yelp reviews, but then again, maybe they didn’t really remove those reviews after all:
1. Go to maps.google.com
2. Search “site:yelp.com” or “site:demandforce.com” or any other review site and voila:
You can also search for specific data that was in the “Details” section by adding those words to the query like “hours”.
Or you could do it this way (although this method doesn’t seem to show the review text from Yelp):
1. Go to Google.com and search for “yelp.com”
2. When you get the SERP, click on the “Places” filter on the left and voila
Of course these are probably leftovers from the update and will likely be cleaned up (or perhaps not) so use these methods while you can.
Do you really think that’s air you’re breathing?