LOC@L SEO GUIDE

While at the Kelsey Local Search Conference last week I was talking to some folks from the local search group of one of the major search engines and they asked me if I knew any good sources of local content to add to their service.  They were already familiar with a lot of the sites […]

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Marshall steps up to the plate with Charles Laughlin of The Kelsey Group pitching. An exec with a long history in IYP, etc.
Full Disclosure: I had lunch with Pat Marshall once. I think the food was good and I paid, but I don’t think it will bias me one way or […]

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The recession, or whatever it is, could be like an earthquake for local search players. And if you’re one of them you may want to make sure you packed your brand in your earthquake survival kit.
While at Ad:Tech I overheard a provider of local business information mentioning that they are getting more inquiries than […]

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It has been widely reported that Google is now able to crawl through HTML forms like drop down menus.
See Matt Cutts post and the Official Google Webmaster blog post for more excruciating detail.
While this development is classified as an “experiment” by Google and “Only a small number of particularly useful sites receive this treatment“, over […]

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I am thinking Google must be pretty sensitive to people spamming Google Maps.
Earlier this week I posted about how SEO Champion had created fake addresses to show up for local searches for SEO in Pleasanton, CA and the surrounding areas. Mike Blumenthal followed up with his own mapspam investigation and found these guys […]

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Bob Chandra, CEO of Grayboxx, a local search start-up, just informed me that the company is selling its IP to Bay Advisor. Grayboxx launched last year with a lot of industry interest in their “Preference Scoring” algorithm. Grayboxx had aggregated data about businesses and ranked those businesses according to their mysterious formula.

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I have been following the recent mapspam sightings with great interest. Location is a key factor in local search, so it’s no wonder that “entrepreneurial” marketers are doing there best to screw with Google’s (and other’s) fabulous mapping creations. To some extent I am willing to look the other way when a fellow […]

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Dan Goodman of Loladex, a recently launched local search service on Facebook, tells me that the company has launched an update today improving the UI and adding a bunch of local search filters (category, distance, etc.).  The service is focused on the Washington, DC area for now but clearly has national intentions. The new […]

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I just got an email from the folks at GenieKnows announcing their new local search engine at local.genieknows.com. I haven’t had a chance to look it over but it might be worth checking out. They also do game search and health search and it’s a little funny to see “games” and “health” as […]

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A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media:

General Web Search […]

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