LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Local Search'

The Future of Local SERPs

April 10th, 2016 · 9 Comments

Replace Furnace SERP

Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting […]

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Tags: Google · Local Data · Local Search

Are You Doing Local Answer SEO?

March 15th, 2016 · 13 Comments

replace furnace

My furnace died today. I went to Google and queried “replace furnace”.  Here’s what I got: Click to Enlarge If you are focused on just ranking #1 for “HVAC”, I am never going to get to your lead funnel. Well played HomeAdvisor. Well played.

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Tags: Local Search

See You Next Week At LocalU Advanced in Williamsburg

February 22nd, 2016 · Comments Off on See You Next Week At LocalU Advanced in Williamsburg

LocalU Williamsburg

Hey gang, If you want to go deep on local search strategy with a Colonial tinge, you can do no better than the LocalU Advanced in Williamsburg, VA on March 5th. The LocalU’ers were kind enough to invite me out to talk about all the wacky stuff we have been doing with Apple’s new Spotlight […]

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Tags: Local Search

The Cure for Corporate SEO Inertia…

November 23rd, 2015 · 4 Comments

Corporate SEO Inertia

If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It […]

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Tags: Local Search

A Little Self-Promotion Never Hurts The SEO

November 18th, 2015 · Comments Off on A Little Self-Promotion Never Hurts The SEO

LocalU Williamsburg

LocalU just published an interview with your’s truly in advance of the LocalU event at Williamsburg I’ll be speaking at in March. If you were ever curious about how we make the donuts over here, I don’t think the interview will provide too much insight, but it sure beats trying to figure out what I am […]

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Tags: Local Search