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Entries Tagged as 'Local Search'

15 Local SEO Predictions for 2015

January 5th, 2015 · 8 Comments

PreCog Minority Report

¬† And you won’t believe what happens next… Google will lose market share in Local¬†(trying not to repeat myself here so check out the link to Streetfight for more thoughts on GOOG, Facebook, Apple, etc.) Google will significantly change the layout of its local pack results at least twice, causing me to break out the [...]

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Tags: Local Search

Apple Maps’ Business Data Quality Strategy

November 25th, 2014 · 6 Comments

apple-maps-connect

Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local [...]

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Tags: Apple Maps · Local Data · Local Search

An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next

November 21st, 2014 · 18 Comments

Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that [...]

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Tags: Local Search · SEO Tools · Technical SEO

Apple Maps Rejects Home-Based Businesses

November 20th, 2014 · 4 Comments

It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: [...]

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Tags: Apple Maps · Local Data · Local Search · Online Maps

Local Directories May Survive Google’s New Local Knowledge Pack

November 18th, 2014 · 3 Comments

Total Google Traffic New K-Pack

Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]

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Tags: Google · Google+ Local · Local Data · Local Search · Yellow Pages