Angies List Stock Price Chart

The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]

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one billion dollars dr evil

Gannett’s announcement yesterday that its ReachLocal division has acquired SweetIQ really pissed me off in that the day after Yext’s* IPO I had a great conversation with a Local vet where I predicted that the success of the IPO would set off a wave a M&A in the Local Marketing Tech sector and damned if […]

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Pet Store Local Pack

The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]

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$YXT

As the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]

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Sad Unicorn

Let me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on […]

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It’s been a while since I did the old “Local SEO Predictions” thing, but 2016 is indeed a year of oddities. For some lengthier thoughts check out my latest column on SEL: Can SEOs Make Local Search Great Again in 2017? Or just check out this tweet by Max which pretty much says all that […]

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why-did-my-biz

Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown up big time. Kudos to DFWSEM.

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mueller-tweet

My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when a reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post:

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Best Buy Pleasanton

Update: As usual Professor Maps found this one a while ago…#doh! Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of […]

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Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]

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If Mike

Over the last few days this query has been making it’s rounds as something of a hot mystery: https://www.google.com/search?q=** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was […]

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1st LSG Post

Q: Why Did We Update The Site? A: Because The Old Site Sucked, Right? Well, that’s not completely the case, although I had received my fair share of requests (mostly from Pakistan for some reason) to redesign the old site over the years. Here’s the ready-for-Medium explanation for the ten of you who care: I […]

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LOCAL SEO GUIDE LOGO

  PLEASANTON, CA – On June 20th, 2016, Local SEO Guide, one of the world’s premiere providers of Local SEO Services (a high volume keyword according to Google Keyword Planner), after months of procrastination, several false starts and stops, awkward discussions about putting up or shutting up and endless debates about which font “really expresses who […]

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Replace Furnace SERP

Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting […]

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replace furnace

My furnace died today. I went to Google and queried “replace furnace”.  Here’s what I got: Click to Enlarge If you are focused on just ranking #1 for “HVAC”, I am never going to get to your lead funnel. Well played HomeAdvisor. Well played.

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LocalU Williamsburg

Hey gang, If you want to go deep on local search strategy with a Colonial tinge, you can do no better than the LocalU Advanced in Williamsburg, VA on March 5th. The LocalU’ers were kind enough to invite me out to talk about all the wacky stuff we have been doing with Apple’s new Spotlight […]

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Corporate SEO Inertia

If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It […]

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LocalU Williamsburg

LocalU just published an interview with your’s truly in advance of the LocalU event at Williamsburg I’ll be speaking at in March. If you were ever curious about how we make the donuts over here, I don’t think the interview will provide too much insight, but it sure beats trying to figure out what I am […]

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This is Thumbtack

The SEM Post and Search Engine Land are both reporting that Thumbtack.com has experienced a seemingly complete recovery after receiving a manual link hammer to the head from Google (they don’t like the term “penalty”) which rendered the site all but invisible in Google’s SERPs. Jennifer Slegg goes into great detail speculating as to what Thumbtack […]

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