LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Local Search'

2014 Local Directory SEO Content Strategy

April 3rd, 2014 · 4 Comments

yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot [...]

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Tags: AngiesList · Foursquare · Google · Linkbuilding · Local Search · Merchant Circle · Yellow Pages · Yelp

Google’s “Organic” Algorithm Is A Lot Faster Than Google’s Local Algo

March 18th, 2014 · 5 Comments

403 Access Denied Errors

On March 15th, the WP Total Cache plugin on this site for some reason started serving Googlebot 403 response codes (aka “Access Denied”): As you can see organic entrances to my site via the home page have tanked over the past couple of days: While traffic to other pages was down about 20% on Monday, [...]

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Tags: Google+ Local · Local Search

Everything is Awesome in Local SEO!

March 3rd, 2014 · 2 Comments

I gave the following talk on local SEO tactics at SEMPDX’s Searchfest last week and thought you all would enjoy the deck. Searchfest is a great show in a great city. I was joined by Dana DiTomaso of KickPoint. Dana is the real deal. She gave a great talk on local marketing “beyond citations” that’s [...]

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Tags: Local Search

“Your Ad Rep Turned Down A Job At A Gas Station – Just To Help YOU With Online Marketing”

February 4th, 2014 · 4 Comments

Phil Rozek has been spending too much time on this blog. Great post – IYP Advertising & Local SEO: How Badly Does It Suck? If you are not familiar with Phil’s work, spend a few hours on his site. It’s Local SEO gold.

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Tags: Local Search · Yellow Pages

Too Bad Most SMBs Can’t Afford Superbowl Ads

February 3rd, 2014 · 6 Comments

Earlier today I thought I had uncovered evidence that GoDaddy faked it’s “real” SMB quitting their job Superbowl Ad. Perhaps I posted too soon as further research revealed that the profiled puppeteer is in fact real. So let’s use this tempest in a teapot as a teachable moment shall we and provide PuppetsbyGwen.com with some [...]

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Tags: Local Search

(Sock?) Puppets by Gwen – Did GoDaddy Rig Their Superbowl Ad?

February 3rd, 2014 · 19 Comments

Shit we need to post something quick!

So Gwen Dean quit her day job to pursue puppeteer dreams in front of the country last night; in part thanks to an awesome GoDaddy website (a pretty good product btw).  According to the Superbowl ad, Gwen has booked about 1,300 shows via her website. Technically, she says they were “booked online”, but the ad [...]

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Tags: Local Search

Anatomy of a Local SEO Campaign

January 30th, 2014 · 8 Comments

Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Tags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing

Cloudy With a Chance of Pending: Google Local Ranking Weather Report

November 6th, 2013 · 2 Comments

Google Local Rankings Weather Report

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report

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Tags: Local Data · Local Search

If A Chiropractor Can Do Local SEO, So Can You

October 29th, 2013 · 1 Comment

If you don’t already follow Michael Dorausch, you are missing out on the Local SEO equivalent of expert spinal manipulation. So simple, yet so effective. Here’s his latest Pubcon presentation, 2013 Local Search Rankings: 2013 Local Search Rankings Las Vegas Michael Dorausch from Michael Dorausch Key takeaway: Purchase a camera and use it! (slide 33)

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Tags: Local Search

“Google Now Sees Owner Written Descriptions As Pretty Much Worthless”

October 18th, 2013 · 3 Comments

You're All Worthless and Weak

Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories: “If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.” and “As [...]

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Tags: Local Search