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Are You Using Meetup To Market Your Small Business?

December 19th, 2008
6 Comments


Back in January I posted about how small businesses could use Meetup to market themselves.  Today I got a reminder in my email via my East Bay SEO Meetup about how creative marketers are using Meetup to get the word out about their businesses.  Check this out:

Hi Andrew,

I run a cafe & catering company in San Ramon and just wanted to
share with you and other group organizers that I offer my
dining room as a meetup location 7 days a week for free with
the purchase of food (appetizers or meals).

If your are interested in booking, we seat up to 45 guests.
Give me a call.

Thank you,

Brianna Slaven
Thyme To Eat Cafe & Catering
2217-f San Ramon Valley Blvd.
San Ramon, ca 94583

925-837-2246

www.thyme2eat.com

I guess some people might think this is kind of spammy, but I just thought it was kind of smart.  I never would have known about Thyme to Eat Cafe otherwise, and now I actually might consider holding an event there.


Tags: Small Business Marketing · Social Media Optimization

6 responses so far ↓

  • 1 JeffMHoward // Dec 19, 2008 at 6:37 am

    Might also be good for golf course managers to get in touch with professional meetup groups and offer them outing rates.

  • 2 David Saunders // Dec 19, 2008 at 7:42 pm

    I like Meet Up – I have used it in the past with some success.

    One thing I find about SEO Meet Ups that is rather annoying is the “spider trap” situation – whereby people coming to expect a nice learning session end up getting sold, expensive seo packages from a bunch of salesmen.

    This to me is tacky.

  • 3 Andrew Shotland // Dec 19, 2008 at 8:52 pm

    I guess that’s one way to do it David. Whenever I run a meetup I typically see it as a social/networking thing and try to provide as much free education as possible to anyone who comes.

  • 4 Dave Matson // Dec 23, 2008 at 12:25 pm

    David,
    That’s a shame that people use Meetups as sales pitches. Our meetup, like Andrew’s, is purely about education, information sharing & networking.

    We do, however, sell food sponsorships. Anyone who provides snacks for the group gets a free plug, a brief presentation, or perhaps some business or site advice from our experts.

  • 5 Andrew Shotland // Dec 23, 2008 at 1:04 pm

    I don’t know that I 100% agree with you Dave. I have no problem with someone trying to sell me something at a Meetup as long as they were up front about it as their reason for being there. That said, I don’t think they will be too successful if the Meetup is more of a social/networking type thing.

  • 6 Dave Matson // Dec 23, 2008 at 1:50 pm

    I think it is implied that a Meetup event is for community interest purposes, and not a sales pitch by the organizer.

    I suppose if it’s explicitly stated, then fine. But I agree that I don’t think that will work out so well. That’s not what people drawn to Meetups are looking for.

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