For years, there has been a relatively deafening klaxon in SEO: MOBILE SEARCH IS THE FUTURE This is not hyperbole. Here are some choice examples. First up, the top of this mobile SEO guide: And here is just one of the myriad of examples of it showing up on industry news sites like Search Engine Land.
DAN, WHY ARE YOU DOING THIS TO US?!?!?!?!?!?!?!?!?! Sorry, friend. But it just has to be this way. For those who haven’t been playing along at home, I did a comparison study on using 3rd party tools for search volume data against native Google data. If you haven’t read it, I highly suggest checking it out before continuing. In the discussion that ensued, I got a great idea ?on how to dive deeper into my comparison via looking at the…
Goddamnit Dan, stop making our lives harder! Sorry, you feel that way, random internet person, but hopefully, this post makes your lives easier! Anyway, this tweet by friend of the show John-Henry Scherck got me thinking Are these tools trustworthy in the B2B Saas space? In the thread above, Russ Jones, who works on Keyword Explorer and other things at Moz, had this to say: So let’s all agree that this is a very difficult problem to solve and that…
WTF Dan? I can’t even say that title, it’s a mouthful! Sorry, random internet stranger but it sounds smart! Anyways, performance reporting is good for SEO right? Speed is a critical ranking factor, it’s good for users, and we all just want to feel the need for it. But enterprise-class performance reporting dashboards are tough. Especially ones that are easy to spin up automatically, low resource and actionable. Do these look like something you would want to have? Would surfacing…
We got the opportunity to expand the organic program we have with a Big Baller Brand ™. This always makes me giddy, as I think local organic search is one of the places where we excel. Turns out, I was right to think so, because we crushed it.Like I mentioned, this is all organic search work done on-domain. It includes things like technical optimization and content. We did nothing with GMB in the same timeframe. Which is really interesting because…
Wow, really waiting until the last minute to get this one out huh Dan? You betcha random voice from the internet. Literally the last calendared work day for Local SEO Guide from the year and here we are. And there is a reason for that. I have been suffering with severe intellectual malaise around this years version of the Local SEO Ranking Factors report. As I was confessing to some colleagues at #TechSEOBoost, I’m honestly just bored with them. Large…
I just got back from #TechSEOBoost and spent a lot of time engaged in amazing conversations about data analysis, math and very importantly sharing data. So, after thinking about it, I decided I’m going to open source the data we used for the 2017 Local SEO Ranking Factors. This data is pretty interesting, and honestly would be pretty expensive. It’s ~150k rows of data (each row representing a different business listing on Google My Business). That data was scraped by…
Hey friends! I’m way over-invested in rare beer and underinvested in giving back to the SEO community (aren’t we all?). There has been a lot of tweetin’ and discussin’ about forum/comment links lately. Do they have zero value for SEO, or is the devil in the details? Anyway, enough talk. If you can create a resource online showing how you used forum/comment links to boost the rankings of a site that averages over 1k visits a month from organic search…
Seriously Google Search Console, why do you do this to me? I want to like (trust) you, despite the historically numerous discrepancies in your data. I’m delighted you are addressing the feature lag that SEO’s love to complain about. But seriously, can we get internally consistent URL level data? Please?
So for those of you don’t know, I have a 3-year-old daughter (her name is Harper). Here is her hand: When she was an even littler girl then she is now, she got pink eye. Bekah and I spent a bunch of time googling and calling around doctors offices and urgent cares trying to find out where you take a tiny kid, with pink eye, at 5 pm on a weekday. After spending a few minutes searching around, in total dad…