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Entries Tagged as 'Small Business Marketing'

Local.com Toys For Tots Promotion

December 4th, 2008 · 2 Comments

Tis the season to do nice things and Local.com has come up with a nice promotion to get advertisers to sign up.  According to the press release: Local.com Corporation (NASDAQ: LOCM)…today announced the launch of a new holiday program in which the company will be donating one toy to Toys for Tots for each business [...]

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Tags: Local.com · Small Business Marketing · Twitter

Microsoft Offers Social Media for Small Business e-Book

December 4th, 2008 · 2 Comments

It’s entitled “Let’s Talk“. I don’t know anything about it but the graphic makes it look ginormous. Tip o the hat to Tad Chef

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Tags: Small Business Marketing · Social Media Optimization

Is Flat The New Hockey Stick Growth?

November 10th, 2008 · 3 Comments

I recently spoke with a small business that had turned off its SEO efforts in the summer.  They were impressed with the traffic growth – daily search engine traffic had doubled in about 30 days – but lead volume from their website had stayed flat.  I checked the terms that were driving traffic and they [...]

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Tags: Small Business Marketing

Sequoia Capital Recommends SEO in an Economic Downturn

October 10th, 2008 · 2 Comments

Apparently Sequoia Capital had a meeting with its portfolio companies this week where they gave them some grim advice for how to weather the bad economy.  One of the talking points that stood out for me from this report of the meeting: In a downturn, aggressive PR and Communications strategy is key. To continue on [...]

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Tags: Small Business Marketing · Start-Up SEO

SEO, Small Business Websites & Downtrepreneurs

October 7th, 2008 · 24 Comments

Downtreprenuer [doun-truh-pruh-nur] a person who organizes and manages a business, usually with considerable initiative and risk, because they have lost their jobs and baby needs a new pair of shoes. As different industries falter in the economic downturn (think real estate professions, the auto biz, etc.), people will start to look for alternative ways to [...]

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Tags: Merchant Circle · Small Business Marketing

Getting Small Business Links From VCs & Other People With Money

September 23rd, 2008 · 3 Comments

If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic.  Of course it’s also true that saying nice things about nice companies can also work. For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show.  [...]

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Tags: Linkbuilding · Reputation Management · Small Business Marketing

How To Get More Calls From Your Yahoo Local Listing (& All of Your Yellow Pages Listings)

August 27th, 2008 · No Comments

Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local [...]

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Tags: Local Search · Online Reviews · Small Business Marketing · Yahoo Local · Yellow Pages

Best of the Web Local Launches: Look Out IYPs

August 11th, 2008 · 5 Comments

Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW [...]

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Tags: Local Advertising · Local Search · Online Reviews · Small Business Marketing · Yellow Pages

Small Business Online Video Ads Ready For Primetime?

August 11th, 2008 · 3 Comments

The WSJ writes today about the emergence on online video advertising for small businesses.  According to the article some advertisers are seeing great performance.  This bodes well for the growing legion of SMB video ad sellers.  Here are a few that you might want to check out: AdReel Jivox JiffySpots Mixpo SpotMixer TurnHere One of [...]

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Tags: Local Video · Small Business Marketing · Small Business Video

Local Law Firm SEO Works

July 31st, 2008 · 13 Comments

I just caught this nice article on Law.com about a local SEO consultant (and charter member of the East Bay SEO Meetup), Araceli Parra, who was working as a legal secretary, taught herself SEO and saved the practice.  A nice lesson for all of you law firms and other SMBs that are trying to figure [...]

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Tags: Small Business Marketing