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Entries Tagged as 'Small Business Marketing'

Are New SMBs Creating Facebook Pages Before Google Place Pages?

August 3rd, 2010 · 26 Comments

Executive Summary: Who knows? But here’s a data point of one: The Main Street Meat N Fish Market recently opened in Pleasanton.  My wife asked me to find their hours so I went to Google and queried “pleasanton meat n fish market“.  At the top of the SERP was this result from Patch.com (congrats to [...]

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Tags: Facebook · Google Local Business Center · Google Maps · Google Place Pages · Local Data · Local Search · Small Business Marketing

Will Small Business SEO Get Even More Cut-Throat?

July 19th, 2010 · 3 Comments

Chris Silver Smith brings up a great point in today’s Local’s Only column about Google’s new local SERP design they are testing: …you might think that the newer, larger listing treatment might be beneficial for the visibility of these businesses. But, think again—for any of them which have been doing significant search marketing activities, this [...]

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Tags: Google · Google Local Business Center · Google Maps · Google Place Pages · Local Search · Search Engine Ranking Factors · Small Business Marketing

Needium Taps the “Need” Medium for Leads

June 30th, 2010 · 5 Comments

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

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Tags: Reputation Management · Small Business Marketing · Social Media Optimization

Those Who Can Market Teach

April 26th, 2010 · 1 Comment

Dick Larkin (aka The YP Commando) is kind of like the Paul Harvey of local search. I highly recommend subscribing to his newsletter which comes out sporadically, but is usually worth the wait. In his latest installment entitled, “Hooters, My Daughter and Mayor Daley”, Dick spins a folksy tale about how Lee Lumber has managed [...]

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Tags: Small Business Marketing

Kelsey Group Local Media Forecast #ILM09

December 9th, 2009 · 2 Comments

Liveblogging Matt Booth’s & Neal Polachek’s forecast for SMB/Local media spending.  Enjoy: Total U.S. Local Ad Spend should grow from $136B in 2010 to $144B in 2013.  Scary looking drop from $155B in 2008 to $141B in 2009.  A result of the economy and shift to digital. Local Ad Spend by Medium: All mediums losing [...]

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Tags: Small Business Marketing · Uncategorized