LOC@L SEO GUIDE

Apparently Sequoia Capital had a meeting with its portfolio companies this week where they gave them some grim advice for how to weather the bad economy.  One of the talking points that stood out for me from this report of the meeting: In a downturn, aggressive PR and Communications strategy is key. To continue on [...]

[Read more →]

Downtreprenuer [doun-truh-pruh-nur] a person who organizes and manages a business, usually with considerable initiative and risk, because they have lost their jobs and baby needs a new pair of shoes. As different industries falter in the economic downturn (think real estate professions, the auto biz, etc.), people will start to look for alternative ways to [...]

[Read more →]

If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic.  Of course it’s also true that saying nice things about nice companies can also work. For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show.  [...]

[Read more →]

Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local [...]

[Read more →]

Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW [...]

[Read more →]

The WSJ writes today about the emergence on online video advertising for small businesses.  According to the article some advertisers are seeing great performance.  This bodes well for the growing legion of SMB video ad sellers.  Here are a few that you might want to check out: AdReel Jivox JiffySpots Mixpo SpotMixer TurnHere One of [...]

[Read more →]

I just caught this nice article on Law.com about a local SEO consultant (and charter member of the East Bay SEO Meetup), Araceli Parra, who was working as a legal secretary, taught herself SEO and saved the practice.  A nice lesson for all of you law firms and other SMBs that are trying to figure [...]

[Read more →]

    From the NYT – Turn your head and cough for the camera please.  Apparently doctors in the “luxury” category (lasik, botox, boob jobs, etc.) are getting pretty aggressive at getting patients to post videos of their procedures on YouTube. Docs are offering nice discounts, and in one case a lasik doc is paying [...]

[Read more →]

Last week I was hanging with the CEO of a company that sold internet marketing services to SMBs.  We were dining at Redbones, a restaurant that had been advertising with their service for about two years.  The owner of the restaurant came over and the CEO asked how the service was working for him. “Honestly, [...]

[Read more →]

Just read Greg Sterling’s linkbait on the end of smb websites and since for some reason Greg’s blog thinks I am spamming him I thought I’d reiterate my comment here (note to all bloggers please check your blog’s spam catcher and despam my profile!). In Greg’s post he posits that the profile page as sold [...]

[Read more →]