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DaveN has some interesting thoughts about keyword targeting strategies for attracting consumers living in a global recession.

This doesn’t mean people will be searching for “discount caviar”…optimising for “cheap X”, “bargain Y” and “deals on Z” is going to be more important in commodity spaces though. Consumer goods, financial products, utility services and the like will see an upswing in popularity for searches indicating a high degree of price sensitivity. Look to phrases that incorporate these terms, as well as modifiers such as “sale”, “specials”, “buy online” (associated with good value in many areas) and so on.

Good news for those in the online coupon space for sure.


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